• Advertising Trends
• B2B Advertising

This year’s Business Information and Media Summit (BIMS) in Fort Lauderdale was one of the best yet.

The B2B space is rapidly evolving, and this was a great opportunity to catch up on the latest industry trends.

• Advertising Trends

For digital publishers and their advertisers, seamlessly integrated ads are the most effective way to generate returns.

Typically, when we discuss integration in advertising, we are referring to an overall ad strategy - when a brand creates a cohesive plan across multiple media formats (TV, online, print, etc.). In this case, however, we’re going to dive a little deeper.

We’re going to discuss how ads can be seamlessly integrated, not only into individual web pages, but also into the lives of consumers.

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• Advertising Trends

The Fall rendition of AdExchanger's Programmatic I/O was held in October 2017 in New York City. The event provided attendees with a plethora of insights surrounding the driving forces behind digital advertising. The conference aimed to combat prominent, industry-wide confusion regarding the programmatic process of buying and selling ad placements. According to one of the speakers, four out of five marketers couldn't classify Double Click as Demand Side Platform (DSP).

Here are MediaRadar's three key takeaways from Programmatic IO:

• Advertising Trends

Now that you've had time to digest Season 2 of Stranger Things, we prepare to journey back to the quaint hamlet of Hawkins, and highlight some of the more unique and amazing ways that Season 2 was advertised.

These marketing efforts come courtesy of Doner LA - an agency showing that it's ok to think outside the box.

Doner LA's outside the box ideas found us on the sidewalks, in the subway, and in our favorite apps. Regardless of where they were, however, the one thing these ads all have in common is how creatively unique they are.

Watching Season 2 of Stranger Things was a no-brainer after seeing these 4 ads:

• Advertising Trends
• Native Advertising

In the past 30 days, MediaRadar has tracked 4,500 brands running native ads! In this month's Notable Native Ads Roundup, we select four noteworthy native ad campaigns to highlight - sharing a couple of quick insights for each.  

• Advertising Trends

This year’s Folio: Show in NYC delivered a wealth of actionable ideas for ad sales professionals. The sales track highlighted industry topics focused on strategizing in this changing advertising landscape.

• Advertising Trends
• Vertical Video

Mobile web traffic has finally surpassed desktop, with BrightEdge reporting that 57% of all search traffic now comes from smartphones and tablets. The ad landscape is adapting in accordance. In a report on consumer trends, MediaRadar found an 8% increase in the number of mobile advertisers in Q1 YOY (16-17).

• Advertising Trends
• B2B Advertising
• Consumer Advertising

Vertical Video is changing the ad landscape. Here are a few surprising numbers around Vertical Video's impact. 

• Advertising Trends
• Insider

Each year the IMAG conference brings together independent and enthusiast magazine media executives to discuss the challenges and successes of their industry and brands. Unlike other events, we always appreciate the transparency of this group. In the same way as last year’s event in San Francisco, the 2017 IMAG conference was an honest, high-quality, and well put-together affair. Speakers and discussions were engaging and authentic, and people were given ample opportunities to network and digest all of the valuable insights between speakers.