• Advertising Trends
• MediaRadar Trend Report
• TV Advertising

The auto industry has long been a major buyer of national TV ad space. In the past year, however, automakers have been consistently pulling dollars from TV advertising.

• MediaRadar Trend Report
• RFP
• RFP Predictor
• TV Advertising
• TV Trends

upcoming TV ad sales opportunities shouldn't be missed, how best to prepare, and how to maintain a competitive and desirable edge.

• Advertising Trends
• Consumer Advertising
• DTC Brands
• TV Advertising

• Advertising Trends
• Integrated Advertising
• TV Advertising

We compared the NHL 2018 playoffs to that of other 2018 U.S. sports playoffs like the NBA, NFL, and MLB. See how the NHL fared, in terms of ad spend share and advertiser renewal rate!

• Advertising Trends
• Snapchat
• TV Advertising

How is the NFL dominating playoff advertising? We compared the National Football League's 2017-2018 advertising revenue, renewal rate, and top companies and product categories to that of other US sports like the NBA, MLB, and NHL. Find out the results here!

• Advertising Trends
• Integrated Advertising
• TV Advertising

Overall, the NBA does well in attracting more advertisers than any other US sports playoffs (and new ones at that) and in retaining the majority of them, in part because of the league's association with fashion as well as integrated advertising like jersey patch ads. Find out about integrated advertising, who the new NBA playoffs advertisers are and how many, the top 3 product categories spending during the 2018 NBA playoffs, the playoffs' retention rates, and more!

• TV Advertising

Did you miss the Golden Globes this year or simply want a recap? If so, look no further! We’ve got the rundown on all the epoch-making award moments, captivating TV ads, and buzzing publicity stunts!

• Advertising Trends
• TV Advertising

We made it to the penultimate post in our blog series! It’s been a rollercoaster of ads so far, featuring cars, banks, mattresses, shoes, razors, toys, jewelry, drinks, glasses, and dating sites. Today, we’re sending you Two All-of-the-Above’s - those online or brick-and-mortar superstores that sell everything from toys, household appliances, clothes, electrical goods, food, and more all in one place. By making shopping for the holidays a whole lot easier and more efficient, superstores like these give you more quality time to spend with your family and friends. On that note, we bring you two companies that not only have it all, but even have some great ads too. Here are our two favorite All-of-the-Above’s ads from this year:

• Advertising Trends
• TV Advertising

We've reached the final quarter of our 12 Ads of Christmas series! Only three different industries remain. In the original version of the jingle, "The Twelve Days of Christmas," the lyric would be Three French Hens. In this post, however, MediaRadar is sending you "3 Sites Romancing." The holiday season is the perfect opportunity to spend time with loved ones - from your relatives to your friends to those people that seem like more than just a friend. Sometimes, the best gifts are not put in a box and strung with a bow. Sometimes, the ones we want the most are intangible like companionship and true love. This holiday, your new or everlasting love could be just one right swipe away. Here are our favorite nine dating apps and website ads: