• Consumer Advertising
• TV Advertising

Recode - Amazon hasn’t historically been a big spender on TV commercials for a company of its size. But that has started to change recently, as the company has been more aggressive in pushing its Prime membership program and new gadgets like the Echo voice-controlled speaker.

• TV Advertising

Android Headlines - According to MediaRadar, Amazon outspent just about all of their competitors in October and November, spending $135 million on TV spots, leading up to the busy holiday season. They outspent Walmart by about $16 million and were $32 million ahead of Target during the same time frame.

• TV Advertising

B&C - Online giant Amazon boosted its TV spending during the Christmas shopping season more than any of the other top eight retailers included in a new study by ad tracker MediaRadar. Half of the big retailers reduced their TV spending as holidays approached, while increasing the digital efforts.

• TV Advertising

The Drum - In December, Hulu has been dominating, while Netflix is still in the lead. Here are the full insights from MediaRadar.

Insights:

• Hulu dominates December OTT advertising and nearly triples the number of websites they ran across from 68 to 201. Shut Eye (a Hulu original series) was the top promoted show, running across 82% of the 201 sites.

• Consumer Advertising
• Native Advertising

New York Post - Some sobering news from the native advertising front, which many legacy publishers are looking to as a digital life raft.

Native ad renewal rates for 2016 were only 33 percent, according to Todd Krizelman, CEO of the ad-tracking firm MediaRadar.

• Predictions

Digital Content Next - The ad ecosystem continues to evolve at a breakneck pace. This velocity can be challenging for publishers who are trying to keep-up with the latest innovations. So, what will 2017 look like? What are the key developments publishers will face?

At MediaRadar, we spoke with our clients and pulled data from our platform to help make sense of it all. With that in mind, here are three critical trends publishers need to consider as we head into the New Year.

EContent - MediaRadar, an advertising sales intelligence platform, announced a partnership with Connectiv, a division of the Software and Industry Information Association (SIIA) that accelerates innovation for content, data, and technology companies. With the partnership, MediaRadar will provide in-depth B2B digital and print advertising sales intelligence for the association’s ongoing series of industry analytics and research reports. MediaRadar’s B2B ad sales data will also be leveraged by Connectiv for its annual Business Information & Media Summit. 

Magazines Canada - The signs are all there: it’s cold and the days are short, people are dashing to and fro chasing the evasive presents and ingredients they must find, and everyone’s pushing things off their desks and on to yours in preparation for the holidays… that’s right: it’s officially the Listicle Season.

MediaRadar’s ad sales data will enable Connectiv’s research for members

NEW YORK, NY—December 13, 2016—MediaRadar, the leading advertising sales intelligence platform, today announced a partnership with Connectiv, a division of the Software and Industry Information Association (SIIA) that accelerates innovation for leading and emerging content, data and technology companies. With the partnership, MediaRadar will provide in-depth B2B digital and print advertising sales intelligence for the association’s ongoing series of industry analytics and research reports. MediaRadar’s B2B ad sales data will also be leveraged by Connectiv for its annual Business Information & Media Summit.

• Consumer Advertising

The Drum - For November, Amazon was heavily promoting the return of Mozart in the Jungle, while Netflix, The Crown. Here is the full analysis.