• Consumer Advertising
• TV Advertising

MediaRadar, the ad sales intelligence company that tracks how ad dollars are spent, took a look at advertisers that are on both national TV and YouTube. Here’s what they found:

• Consumer Advertising
• TV Advertising

MediaRadar, the ad sales intelligence company that tracks how ad dollars are spent, took a look at auto advertising on Sunday Night Football from September 11 through October 24. Here are their key findings:

• Consumer Advertising
• Digital Advertising

 The internet advertising pendulum is swinging again. With the price of banner ads as low as ever and readers consuming more and more content on mobile, publishers are ditching the standardized banner ads for custom formats.

• Consumer Advertising
• Digital Advertising

New technologies have changed the way we do business. Companies have been forced to adjust to meet the rapid demands of a complex marketplace.

Advertising sales is no exception – the process of selling is harder than ever. Marketers are strategic when determining which formats they value. Not surprisingly, publishers have numerous products to sell, but need to know what is valued by the advertiser. Sales managers must easily see where their team is winning or losing deals, determine the size of the market, uncover new growth opportunities and deploy resources accordingly.

• Consumer Advertising
• Digital Advertising

It’s too bad there isn’t an app that lets companies change their business models every day.

According to a New York Times report, daily fantasy sports titans DraftKings and FanDuel are nearing an $8 million to $12 million settlement agreement for a false advertising case with New York’s attorney general. The settlement’s cost, along with the fees of PR and lobbying firms that DraftKings and FanDuel have employed to influence lawmakers into legalizing DFS, has created cash flow problems for the companies, who are now struggling to pay vendors. As DFS operators have restructured their finances – a possible merger has been speculated for several months — their ad spend has been in free fall, which is bad news for media outlets who’ve banked on DFS’s massive marketing budgets.

• Consumer Advertising
• Digital Advertising

Found Remote recently launched a new partnership with MediaRadar, a leading ad-sales intelligence platform to understand how the major OTT platforms are diversifying their marketing efforts.

For the end of October, Netflix was still in the lead but decreased their marketing by 44%. Hulu on the other hand increased the number of shows they marketed from 3 to 9. Here are the full insights.

• Consumer Advertising
• Digital Advertising

Digital ad sales is advancing so rapidly — our interactions of the world through tech are constantly changing. Homepage takeovers, video ads, native and programmatic are becoming more commonplace. In an increasingly contracting market, it’s time to expand from solely print ad sales to developing digital assets for your B2B toolkit. In 2016 there were 49,073 digital advertisers. That’s a number you can’t ignore!

• Consumer Advertising
• TV Advertising

MediaRadar, the ad sales intelligence company that tracks how ad dollars are spent, took a look at how the big four networks promoted their programming from September through last week. Here are their key findings:

– Since September 4, NBC N

• Consumer Advertising
• TV Advertising

• Consumer Advertising
• TV Advertising

Found Remote recently launched a new partnership with MediaRadar, a leading ad-sales intelligence platform to understand how the major OTT platforms are diversifying their marketing efforts. Here are the results from the end of September.