How NFL Advertising is Changing the Game
How has NFL advertising changed over time? Let's take a deeper dive into the National Football League's connection to liquor, TV, and Snapchat advertising.
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How Specialized DSPs Are Shaping Connected TV (CTV) Advertising
Programmatic TV advertising continues to make headlines and big promises — even if it’s still a little confusing.. But one thing is for sure: the popularity of programmatic video ads is growing as the industry figures out measurement, inventory and growth.
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Snap’s New Ad Network: Opportunity in Programmatic Spreads to Social
Snapchat is developing its own ad network to get a slice of the pie from its larger competitors. But what else can the new ad network mean?
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3 Types of OTT Ads You Absolutely Need to Try
Brands experimented more with OTT advertising in 2020. Here we highlight some of the ways brands used this channel.
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Google Chrome Privacy Sandbox: What Is It and Why Does It Matter?
Google’s Privacy Sandbox is aimed at curtailing improper tracking and alleviating consumer privacy concerns while continuing to allow ad targeting. But what, exactly, is the Privacy Sandbox? And what does it mean for advertisers and publishers?
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How Podcast Advertising Fits Into Programmatic Technology
It’s clear that podcast advertising is both popular and effective. But what actually feeds this advertising format? And how does programmatic tech fit into the medium?
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2023 MediaRadar Prediction: Advertisers for Weight Loss Solutions Won’t Tighten Their Belts
With weight loss advertising up by 10% YoY in 2022, and Americans still focused on health post-pandemic, we predict more spend from weight loss advertising in 2023.
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