2020 is promised to be the year of 5G — a year where mobile gets faster, IoT grows rapidly and our current version of digital gets a facelift. Here, we discuss the implications for advertisers.

• Ad Tech
• Native Advertising
• Programmatic Advertising

As ad networks expand and programmatic capabilities advance, the line between programmatic and direct ads is blurring — opening the opportunity for native ads to join the programmatic bandwagon.

• OTT

The current TV landscape makes it difficult for streaming platforms to simultaneously meet viewer demands and revenue requirements. Part of that evolution has taken the shape of over-the-top TV partnerships.

• Native Advertising

Advertiser spend on native advertising continues to rise, and it's become one of the most popular ways for advertisers to truly engage with their audience. It's no longer a matter of "if" for publishers when it comes to integrating native ads into their content. In 2017, native advertising spend was more than any other form of display advertising. We're beginning to see native advertising in many offline environments, as well.

• Advertising Trends
• Programmatic Advertising

Defining common terms for programmatic advertising can make the entire programmatic process much easier to navigate. Here is our glossary for programmatic advertising.

• Advertising Trends
• Online Advertising

Social media has quite literally become its own world. And that has never been more important for advertisers. "Nuclear buttons," Twitter rants, fake news, and "trolls" have filled the social media landscape of late, leaving many advertisers asking, "how exactly did we get here?"

• Health and Fitness

As audiences grow increasingly health-conscious post-pandemic, health and fitness advertisers show no signs of cooling down in 2023.

• Firearms Advertising

Firearms and Accessories advertising is on the rise in the U.S. in a significant way; over $67M, 21% up from 2021.

• Instagram

A focus on small business, omnichannel campaigns, and rising competition are three trends impacting Instagram advertising.