• Mergers & Acquisitions

This‌ ‌week, two large tech companies go their separate ways, Fiverr makes a move to compete with LinkedIn’s latest offering, and Coca-Cola grabs a larger slice of the proverbial sports drink pie with its acquisition of Bodyarmor. 

• Consumer Advertising

As people return to the in-person experience of restaurant dining, you might expect mobile ordering to have tapered off. But food delivery apps like GrubHub, UberEats and DoorDash haven’t seen a slowdown in orders—even as they continue to make headlines for the wrong reasons. 

• Cookies

Which solutions are emerging as the top alternatives to the third-party cookie? And which will enable flexibility?

This‌ ‌week, Blackstone invested a large sum in Spanx. Online travel agency Hopper expanded its B2B travel services by acquiring PlacePass. And Instacart bolstered its AI-powered shopping cart capabilities by buying Caper AI.

• Ad Tech
• Advertising Trends
• Programmatic Advertising

As Samsung and Apple tighten their own advertising and privacy policies, how are they using targeted ads to reach potential customers?

• Software

The push for digital transformation has benefited large IT firms. How are top performing B2B software companies investing in advertising?

This‌ ‌week, Facebook bolstered its machine learning assets by purchasing AI.Reverie. Uber brought Drizly under its wing and Comcast strengthened its international presence by acquiring Masergy.

• Digital Advertising
• Print Advertising
• TV Advertising

The Army is increasing diversity to reflect the shifting population and number of eligible recruits. How does that impact advertising?

• Ad Tech
• Digital Advertising
• Programmatic Advertising

As the military innovates with new recruitment strategies, how much of their marketing budgets do they devote to programmatic?