Gambling advertisers have responded, increasing their investments by 40% YoY to nearly $866mm. But how exactly are gambling advertisers moving their chips around the advertising ecosystem?

• Advertising Trends

In 2022, advertisers for tax services spent nearly $384mm on ads. How do they spend their ad dollars since their products and services aren’t in demand year-round?

• Gaming Advertising

Despite the surge of pandemic-fueled gaming, a recession on the horizon is causing many gaming advertisers to proceed with caution in 2023.

• B2B Advertising

Despite economic turmoil, 25K B2B industrial companies spent $1.9b on ads in 2022 and look to hold ad spend steady in 2023.

• Advertising Trends

• Super Bowl

As the second most watched Super Bowl ever, advertisers 7M per 30 second spot was put to good use. Here's who advertised and how.

• Airline Advertising

After recovering from the pandemic's costly blow to business, travelers are looking to soar once again—and so are airline advertising budgets.

• Advertising Trends
• Snapchat
• TV Advertising

How has NFL advertising changed over time? Let's take a deeper dive into the National Football League's connection to liquor, TV, and Snapchat advertising.

• Ad Tech
• Advertising Trends
• Programmatic Advertising
• Programmatic TV Advertising
• TV Trends

Programmatic TV advertising continues to make headlines and big promises — even if it’s still a little confusing.. But one thing is for sure: the popularity of programmatic video ads is growing as the industry figures out measurement, inventory and growth.