• B2B Advertising

The Connectiv CEO Summit is a yearly executive retreat that brings together top leaders in the B2B media space.

• Programmatic Advertising

AdExchanger's Programmatic I/O is the world's largest gathering of the data-driven marketing ecosystem. It is a semi-annual event, and this time around, was held in San Francisco on April 10th and 11th, as nearly 3000 professionals and experts shared stories and insights about their experiences with programmatic media and advertising, from both the buyer and seller-side of the equation.

• Online Advertising

Publishers may still have a lot to learn about Google Chrome's ad blocking. About midway through 2017, Google first expressed their intentions to unroll new ad blocking standards on Chrome.

• Advertising Trends
• TV Advertising

It seems as though we've done quite a bit of recent writing about fluctuations, shifts, growths, rises, and so on. And in the television industry, the biggest conversation currently revolves around the rise of over-the-top (OTT) content consumption.

• Advertising Trends
• Print Advertising

MediaRadar was at the 2018 American Magazine Media Conference, February 6th, 2018, in downtown Manhattan. There were many great panelists, discussions, ideas, and awards given out, to and by the leaders of the industry.

• Ads.txt
• Advertising Trends

In 2017, the conversation surrounding transparency in advertising gained quite a bit of traction, as many brands expressed their distrust in the high levels of fraud surrounding them. Within that conversation, emerged a new tool, known as Ads.txt. The idea for something like this had been lingering in the back of the industry’s mind, but never received the proper support to become a reality. This year's intensified conversation surrounding brand safety made it possible, however.

• Advertising Trends

‘Tis the season for advertisers to capitalize on family fun and gift-giving!

Christmas is right around the corner… And for most, that means family, gifts, and great food.

MediaRadar, on the other hand, will be carolling our way through Christmas, singing the praise of the holiday season’s latest and greatest ads!

Perhaps you’ve seen some of our previous ad roundups. This Christmas, however, we’re going above and beyond. We’ll be highlighting the best holiday ads across multiple industries, in the styling of the classic, “12 Days of Christmas.”

We’ve all heard it...

• Advertising Trends
• Native Advertising
• TV Advertising

This is the first in a forthcoming series of posts in which we'll discuss ad integration across many different sports, including the NFL, NBA, NHL, and more. 

The Rise of OTT

Rising competition from OTT advertisers is leaving a lot to consider for networks telecasting live professional sporting events.

The rise in OTT programming is due to the way people now consume television.

The fact is not that people are no longer watching network programming, it’s that they are watching in more places than ever before.

For advertisers and ad sales reps, that means it’s becoming more and more difficult to know how to effectively reach viewers during sporting event broadcasts.

• Sales Tips

It’s one thing to possess the information necessary to impress a prospect. For agency development reps, however, it’s equally important to turn that information into action.

Gathering the information necessary to impress prospect’s comes from asking the right questions.

Once you’ve done that, however, you need to find the best way to build and deliver your story within your pitch.