• Video Advertising

It’s no surprise that vertical video has dominated the mobile advertising landscape—thanks to platforms like Snapchat and Facebook’s 2016 introduction of vertical video ads normalizing the “tall and thin” mobile ad-viewing experience. Vertical video allows consumers the convenience of viewing video ads full-screen, while still holding their phones upright—a modern day miracle!

• B2B Advertising

Knowledge is key to enhancing your ad sales, the more you know about your prospect’s purchasing patterns, the more powerful your pitch. Are your prospects purchasing print, digital or cross-platform packages? Learn how the B2B ad sales industry trending.

• Advertising Trends
• Did You Know?
• Print Advertising

Summer weather is heating up. It’s shaping up to be a hot season for alcohol advertising. Seasonal advertising has always been a strategic factor in targeting specific audiences. And it’s a great way to promote seasonal cocktails like Pimm’s Cup, matais, daiquiris, or mojitos. From favorites hit songs like Jimmy Buffet’s Margaritaville or Rupert Holmes’ If you Like Pina Coladas to recent top trending hashtag #ThirstyThursday, everyone loves to celebrate summer with cocktails on their patio or a cooler on the beach. 

• Digital Advertising
• On the Mind
• Video Advertising

The gold rush of online video advertising has ensued in full force—the buzz, energy and frenzy have pushed online video mainstream. Now most major digital publishers and broadcasters offer online video ad formats.

• Advertising Trends
• Did You Know?
• Digital Advertising

In October 2006 Google acquired YouTube.  Only one year later the firm wrote off the investment, signaling it was a mistake.  But this initial difficulty was a false warning. Fast forward 10 years, and investors believe YouTube alone generates $4.9B in video ad revenue.  This is encouraging news for every other media company and publisher. Why? Because there is no question that an outsider can come in with compelling content, and sell video advertising.  They can completely change the game. 

• Advertising Trends
• Did You Know?
• On the Mind

After analyzing some of the largest national consumer magazines and their digital properties, we found some interesting trends we’d like to share with you. From desktop domination to mobile maturity, emergence of online video and where print stands – the advertising landscape continues to change. See how marketers are focusing their ad buys and remember to sell across platform. You may find some of the ideas listed below as new opportunities for your business.

• Advertising Trends
• Digital Advertising
• On the Mind

An emerging new trend in native advertising combines the value of native with the easy placement of programmatic. But who is this favorable for?

• On the Mind

I was recently a featured guest on the Mixergy podcast. During my conversation with Andrew Warner we had a chance to discuss a wide range of topics, including the challenges I experienced while working in ad sales and how those challenges inspired us to start MediaRadar.

• Advertising Trends
• Digital Advertising
• On the Mind
• Premium Advertising

With comedian John Oliver’s tasteful takedown of native advertising still ringing in the ears of many digital advertisers and publishers, many have been wondering how common native advertising is today. Our recent native advertising research shows that native advertising is being embraced by digital publishers and advertisers across numerous publishing and advertising verticals – not just viral news sites and large consumer brands.