• Did You Know?
• MediaRadar Tips

It’s a new year—and a fresh start for sales! How can you kill it this year and blow your goals out of the water?

• Email
• Sales Tips

It's a simple, yet true notion... You’ll never make the sale if no one reads your email.

For ad sales reps, an email is often the first touchpoint when reaching prospects. Like most of us, however, prospect email inboxes can be chaotic and overflowing. In fact, most prospects receive more than 200 emails a day.

So then, the question becomes, how do you stand out amongst the others in such a hectic environment?

There are a combination of email characteristics that will lead to your emails being opened, and more importantly, to your emails being read.

Below are 8 tips to create an effective sales email - one that your prospects actually want to read:

• Advertising Trends
• On the Mind

As the political race heats up, we are finding that the ad creatives being placed tell a story about the candidate, their shift in campaign strategies, and how they position themselves against their competition. Using MediaRadar, we were able to look at ad creatives over time in order to figure out how their story unfolded. Let's look at Bernie Sanders vs. Hillary Clinton over the past year.

• Advertising Trends
• Did You Know?

It's been a little over 2 weeks since the highly anticipated Star Wars: The Force Awakens was released. Nearly 10 years after the last live-action Star Wars film, the film garnered exponential attention and excitement, peaking our interest in how marketing for one of the biggest releases of 2015 was approached. Here's what we picked up:

• Advertising Trends
• Digital Advertising

Since the emergence of online video, advertisers have been testing the water with which lengths are the most profitable , and yet, nothing seems to be concrete just yet in the world of online video advertising. However, we are capable of uncovering trends regarding video length already set by traditional national broadcaster and cable networks. Here's what we can report on so far:

• Did You Know?
• Digital Advertising

Google has introduced a product that is in its beginning stages called Google AMP (Accelerate Mobile Pages). However, despite its effectual benefits towards mobile users and advertisers, there are already existing concerns within the publishing world with the arrival of this tool.

• Advertising Trends
• Did You Know?
• Digital Advertising

We were so excited to work with MediaPost’s Marketing Daily to discuss our data regarding the state of auto sales. What we found out was fascinating and right up our alley! It turns out, auto companies boosted their digital spend this year, increasing their online advertising behavior. All six automakers increased their online advertising, here’s the breakdown: GM placed on 68% more sites, FCA-80%,Nissan Motor-90%, Honda-73%, Toyota-67%, and Ford, coming in the lead with a whopping online ad boost of 97%. Read the full article here where MediaRadar CEO, Todd Krizelman, discusses how automakers increased their online presence through native advertising.

• Did You Know?
• On the Mind

Work and culture are so important to us at MediaRadar. We want to be able to inform everyone on what we’re working hard on and what sort of fun stuff is going on in our offices. Follow us on our Facebook, Twitter, and LinkedIn for company updates, company photos, product releases, and featured articles written by our CEO, Todd Krizelman. You can even find out what our End-of-Month party theme is. One month it’s empanadas and the next is Ice-Cream social…. I wonder what next month’s theme will be.

• Advertising Trends
• Did You Know?
• On the Mind

Before Kevin Systrom and Mark Zuckerberg, there was Todd Krizelman, one of the youngest Internet sensations of the first dot com boom. In 1995, as a 20 year old student at Cornell, he cofounded a social media company called TheGlobe.com, based in New York City. TheGlobe.com allowed users to engage with one another through chat and games, while also being able to publish their own web pages. On its first day going public, shares flew from $9 to $97! But, in 2 years, the stock would only be worth $2.