Programmatic Advertising Explained: 18 Essential Terms [2019 Update]
Defining common terms for programmatic advertising can make the entire programmatic process much easier to navigate. Here is our glossary for programmatic advertising.
ReadSnapchat Discover Channels
New forms of advertising continue to pop up on what seems like a daily basis. On our phones, on our TV's and in our ears. In recent months, one of the biggest trends in advertising has been the adoption of Snapchat's new and unique ad inventory. From location-based filters to interactive videos, and on, Snapchat advertising provides brands with practices not previously available. Typically, Snapchat advertisers look to target the teen to early-20's demographic.
ReadAdvertising Mergers & Acquisitions: May 2018
In our last monthly report, we saw another $34 billion in closed mergers and acquisitions, bringing the year's total to roughly $160 billion across more than 380 deals.
Read4 Takeaways from Connectiv CEO Summit 2018
The Connectiv CEO Summit is a yearly executive retreat that brings together top leaders in the B2B media space.
ReadAdvertising Mergers and Acquisitions: April 2018
So far, in 2018, MediaRadar has tracked over $160 billion across more than 380 mergers and acquisitions in total. To this point, March has been the standout month of the year, with 82 mergers and acquisitions for a disclosed total of more than $61 billion.
Read7 Tips for Writing Effective Sales Email Subject Lines
According to a HubSpot statistic from 2017, 86% of professionals prefer to use email when communicating for business purposes. With that, comes both good and bad news for sales reps. The bad news?
Read4 Ways to Score Your Leads
Lead scoringis a way for sales reps to maximize their time and research. It takes place at the very beginning of the sales process, but is still one of the biggest factors leading sales teams to meet and exceed quotas.
Read3 Takeaways from Programmatic IO April 2018
AdExchanger's Programmatic I/O is the world's largest gathering of the data-driven marketing ecosystem. It is a semi-annual event, and this time around, was held in San Francisco on April 10th and 11th, as nearly 3000 professionals and experts shared stories and insights about their experiences with programmatic media and advertising, from both the buyer and seller-side of the equation.
Read5 Misconceptions about Google’s Ad Blocking that Affect Publishers
Publishers may still have a lot to learn about Google Chrome's ad blocking. About midway through 2017, Google first expressed their intentions to unroll new ad blocking standards on Chrome.
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