MediaRadar’s Guide to Lead Scoring (For Ad Sales Reps Who Want to Close More Deals) Download Now

Mediaradar Blog

Snapchat Discover Channels

New forms of advertising continue to pop up on what seems like a daily basis. On our phones, on our TV's and in our ears. In recent months, one of the biggest trends in advertising has been the adoption of Snapchat's new and unique ad inventory. From location-based filters to interactive videos, and on, Snapchat advertising provides brands with practices not previously available. Typically, Snapchat advertisers look to target the teen to early-20's demographic.

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Advertising Mergers & Acquisitions: May 2018

In our last monthly report, we saw another $34 billion in closed mergers and acquisitions, bringing the year's total to roughly $160 billion across more than 380 deals.

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4 Takeaways from Connectiv CEO Summit 2018

The Connectiv CEO Summit is a yearly executive retreat that brings together top leaders in the B2B media space.

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5 Benefits of Ad Sales Intelligence

In the current ad sales market, reps are expected to do more than ever before. They are expected to give more immersive, impressive, customized pitches to their prospects. That requires an intense amount of research and information, yet reps have less time then ever to spend learning that information and building their pitches.

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Advertising Mergers and Acquisitions: April 2018

So far, in 2018, MediaRadar has tracked over $160 billion across more than 380 mergers and acquisitions in total. To this point, March has been the standout month of the year, with 82 mergers and acquisitions for a disclosed total of more than $61 billion.

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7 Tips for Writing Effective Sales Email Subject Lines

According to a HubSpot statistic from 2017, 86% of professionals prefer to use email when communicating for business purposes. With that, comes both good and bad news for sales reps. The bad news?

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4 Ways to Score Your Leads

Lead scoringis a way for sales reps to maximize their time and research. It takes place at the very beginning of the sales process, but is still one of the biggest factors leading sales teams to meet and exceed quotas.

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3 Takeaways from Programmatic IO April 2018

AdExchanger's Programmatic I/O is the world's largest gathering of the data-driven marketing ecosystem. It is a semi-annual event, and this time around, was held in San Francisco on April 10th and 11th, as nearly 3000 professionals and experts shared stories and insights about their experiences with programmatic media and advertising, from both the buyer and seller-side of the equation.

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5 Misconceptions about Google’s Ad Blocking that Affect Publishers

Publishers may still have a lot to learn about Google Chrome's ad blocking. About midway through 2017, Google first expressed their intentions to unroll new ad blocking standards on Chrome.

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Google Advertising: What Exactly is Chrome Blocking?

About midway through 2017, Google made an announcement that, come 2018, it's extremely popular web browser, Chrome, would instill stricter ad blocking standards. The announcement raised speculation, as publishers and advertisers were left to wonder exactly what types of ads would be getting blocked on Chrome, and how Google would handle violators.

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