Gambling advertisers have responded, increasing their investments by 40% YoY to nearly $866mm. But how exactly are gambling advertisers moving their chips around the advertising ecosystem?

• Advertising Trends

The price of groceries has gone up considerably—through November 2022, prices increased by 12%. How are food advertisers responding?

• Ad Tech
• Advertising Trends
• Programmatic Advertising
• Programmatic TV Advertising
• TV Trends

Programmatic TV advertising continues to make headlines and big promises — even if it’s still a little confusing.. But one thing is for sure: the popularity of programmatic video ads is growing as the industry figures out measurement, inventory and growth.

• Mobile Advertising
• Snapchat

Snapchat is developing its own ad network to get a slice of the pie from its larger competitors. But what else can the new ad network mean?

• Ad Tech
• Programmatic Advertising

Google’s Privacy Sandbox is aimed at curtailing improper tracking and alleviating consumer privacy concerns while continuing to allow ad targeting. But what, exactly, is the Privacy Sandbox? And what does it mean for advertisers and publishers?

• Ad Tech
• Podcast Advertising
• Programmatic Advertising

It’s clear that podcast advertising is both popular and effective. But what actually feeds this advertising format? And how does programmatic tech fit into the medium?

• B2B Advertising
• Branded Content

With the demands of creating content increasing, it can be difficult for brands to keep up. Over the past several years, publishers have created their own solution for the advertisers they partner with: in-house content studios.

• B2B Advertising
• OOH

OOH seems to be a popular option for B2B advertisers looking to think outside the box a little; and the strategy seems to work. MediaRadar team members spotted these B2B creatives out in the wild (read: New York City) this month!

• Advertising Trends
• TV Advertising

Two recent developments have drawn our attention to the new ad formats that are promising to change up both streaming and traditional TV advertising.