• B2B Advertising
• Sales Tips

Here are 4 important ways trade media companies can differentiate themselves from the competition and win over their prospects.

• Digital Advertising
• Media Companies
• Retail Advertising

The Fuse Media: The Convergence of Technology & Media conference is the only hosted buyer event that brings together leading media executives. The seminar is held for those with titles, such as CDO, CTO, CMO, VP of Digital, and VP of eMedia, so that they can discuss how to adopt technology in media quicker and more efficiently. The summit was held in Center City, Philadelphia, PA from Monday, October 1st to Wednesday, October 3rd. Here are the 3 top takeaways from the event.

• Sales Tips

In sales call planning, background research can turn poor pitches into perfect ones. Even doing just a little homework before can help any ad sales executive close more deals. But, everyone’s homework is not the same. National consumer media companies, for instance, choose to focus on brands. These are the questions that national consumer media companies should be asking themselves about their prospects before a sales call.

• Advertising Mergers and Acquisitions

In our last monthly report, we saw another $34 billion in closed mergers and acquisitions, bringing the year's total to roughly $160 billion across more than 380 deals.

• B2B Advertising

The Connectiv CEO Summit is a yearly executive retreat that brings together top leaders in the B2B media space.

• Advertising Mergers and Acquisitions

So far, in 2018, MediaRadar has tracked over $160 billion across more than 380 mergers and acquisitions in total. To this point, March has been the standout month of the year, with 82 mergers and acquisitions for a disclosed total of more than $61 billion.

• MediaRadar Tips
• Sales Tips

According to a HubSpot statistic from 2017, 86% of professionals prefer to use email when communicating for business purposes. With that, comes both good and bad news for sales reps. The bad news?

• Online Advertising

Publishers may still have a lot to learn about Google Chrome's ad blocking. About midway through 2017, Google first expressed their intentions to unroll new ad blocking standards on Chrome.

• Digital Advertising
• Snapchat

On April 5th, 2018, MediaRadar hosted a panel to discuss the state of the media industry following the recent, sweeping changes made by Facebook.