Snap’s New Ad Network: Opportunity in Programmatic Spreads to Social

Snapchat is developing its own ad network to get a slice of the pie from its larger competitors. But what else can the new ad network mean?

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Programmatic Advertising Explained: 18 Essential Terms [2019 Update]

Defining common terms for programmatic advertising can make the entire programmatic process much easier to navigate. Here is our glossary for programmatic advertising.

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3 New Initiatives Taking Programmatic Advertising Higher

MediaRadar dives into three distinct developments that promise to take programmatic advertising to new heights.

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2019 Prediction: Big Year for Audio

For many years, we would hear "This is the year of mobile." From the first half (1H) of 2017 to the first half of 2018, mobile advertising did increase 42%, noted an IAB Internet Ad Revenue report conducted by PWC. By 2021, mobile video is expected to reach approximately $16.2 billion. Snapchat, the messaging and social media app, recognized the potential of this medium and capitalized on the expanding market. But, that doesn't seem to be what advertisers are focused on today. According to them, this is "the year of audio." Find out why now!

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2019 Media Predictions: Amazon Advertising Will Succeed This Year

These 2019 media predictions surrounding Amazon advertising come from Todd Krizelman, CEO and Co-Founder of MediaRadar.

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