• Advertising Trends
• Consumer Advertising

MediaRadar's 12 for '24 blog series continues with retail advertising. Retailers are gaining momentum despite recent hurdles.

• Advertising Trends
• Retail Media

MediaRadar kicks off its 12 for 24 blog series as 2023 comes to a close with retail media networks. Advertisers are increasing ad investment with key retail media networks.

• Advertising Trends
• OTT Advertising

Despite a year of softened OTT ad spend, over $1 billion has been invested across six leading platforms. Undoubtedly, the media remains indispensable for establishing connections with streaming-first audiences.

• Advertising Trends
• Consumer Advertising
• TV Advertising

Taylor Swift's emergence as a football fan expands NFL's female viewership. This impact will likely influence brands to develop ads appealing to both male and female viewers.

• Advertising Trends
• Consumer Advertising

OTC cold and cough brands have reduced ad spend heading into the winter illness season. Will they ramp up to combat symptoms and capture consumer attention?

Transaction combines complementary services to empower media sellers, brands, and agencies with broad market intelligence for confident decision-making

• Advertising Trends
• Consumer Advertising

The online grocery wars highlight the massive growth happening in this market as consumers' ordering and delivery behaviors shift.

• Ad Tech
• Digital Advertising
• Programmatic Advertising

Programmatic spending continues to dominate digital ad space. Find out which advertisers are leaning into ad tech and why it matters.

• Advertising Trends
• Sales Tips

This blog outlines three key ways sales teams can plan and optimize their 2024 strategies to enter Q1 equipped to close more deals and hit their goals.