Cigarettes Aren’t Coming Back to Life—Manufacturers Switch Gears

As more people quit smoking, cigarette producers are shifting their strategies. How is that impacting advertising?

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Biggest Retail Brands Buying Through AdTech

Retail programmatic spend is up significantly as the school year starts. Who are the top spenders?

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B2B Software Category Creators: Where Do They Spend?

Consumer category creators are well known because they affect our everyday life. But behind the scenes, software category creators have been changing the way businesses run. How do they advertise?

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M&A‌ ‌Report:‌ Maxim Integrated, U.S. Concrete and The Hill In‌ ‌the‌ ‌News‌ ‌

This‌ ‌week, Analog Devices made the largest buyout in the chip production industry so far this year. Vulcan Material merged with U.S. Concrete and will expand its footprint in Texas areas. And Nexstar Media Group purchased The Hill. 

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New Video Games are Here: Who’s Advertising?

August saw many new video game releases. Did top advertising brands line up with popular launches? 

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Snapchat Engagement is Up: Which Brands are Advertising? (2021 Update)

Snapchat lets people connect in fun ways. As the social media platform unrolls new ad features, which brands are increasing spend most?

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More B2B Advertisers Use Programmatic: How Much Are They Spending? (2021 Update)

Programmatic buying grew among B2B brands last year. How strong is this trend holding up? Who are the top buyers?

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M&A‌ ‌Report:‌ Junkin Media, Grail and Kindred at Home In‌ ‌the‌ ‌News‌ ‌

This‌ ‌week, Trusted Media Brands became the owner of Junkin Media. Biotech company Ilumina brought on cancer diagnostics firm Grail, but faces a challenge from the FTC. And Humana acquired the remaining shares of Kindred at Home, making it the largest provider of home healthcare services in the U.S.

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How Covid-19 is Impacting the TV Industry

As the pandemic ran its course, TV viewership decreased. Have industries most impacted by the pandemic returned to normal TV spending levels?

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