Military Recruitment is Difficult: Programmatic Helps Target Young Adults

As the military innovates with new recruitment strategies, how much of their marketing budgets do they devote to programmatic?

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Top B2B Brands to Watch in Q4

B2B teams need to make their final Q4 sales soon. Which companies will likely increase their ad spend?

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M&A‌ ‌Report:‌ FoodStorm, CreativeLive and Stamps.com In‌ ‌the‌ ‌News‌ ‌

This‌ ‌week, Instacart boosted its capabilities with FoodStorm and Fiverr purchased creative education platform CreativeLive. Thoma Bravo bought the growing business, Stamps.com.

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Top Consumer Brands to Watch in Q4

Which young consumer facing startups will likely increase their ad spend this quarter? These might be the opportunities for you.

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How Retirement Services Target Aging Consumers

Older generations are spending more time on the internet. How are retirement services investing in programmatic advertising?

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Top B2B Mergers and Acquisitions from Q3

As B2B businesses have bolstered their capabilities, ad buying behavior has changed. Here are the five top B2B M&As from Q3 and how their advertising was impacted.

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M&A‌ ‌Report:‌ Imgur, Night School Studio and Aviva In‌ ‌the‌ ‌News‌ ‌

This‌ ‌week, MediaLab.Ai made its second acquisition this month by purchasing Imgur. Netflix dug into video games with Night School Studio. And insurance company Aviva downsized by selling its French business to Aema Group.

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How the Pandemic is Influencing Regional Advertising

Public health policy has varied across state lines during the pandemic. How has this has affected ad buying across regions and categories?

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How Blockchain Helps Ad Tech

Blockchain has the potential to boost trust in ad tech solutions. What benefits does blockchain offer and who's already using it?

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