• DTC Brands
• OTT Advertising
• Programmatic Advertising

We’ve seen a surge of advertisers begin buying programmatically this year. From this data, we've identified two major trends.

• Energy

The clean energy sector is growing, but the same isn't true for its ad spend. Learn how supply chain issues are impacting advertising.

‌This‌ ‌week, Goodyear became stronger with Cooper Tire. Facebook’s gaming cloud platform will offer new experiences with Unit 2 Games. And PPG expanded its paint and lacquer resources by acquiring Tikkurila.

• HBO Max
• OTT Advertising

HBO Max is forging its own path. Will this open up more opportunity for smaller brands who buy on OTT instead of TV?

• Programmatic Native

Last year programmatic native surged amid the pandemic. And we predicted that growth to continue into 2021. How’s that prediction holding up?

• B2B Advertising
• Native Advertising

Last year most of the B2B brands purchasing native ads were new. The experimentation with the format seems to be outlasting the pandemic.

This‌ ‌week, Bill.com acquired DivvyPay, video game company Take-Two Interactive invested in the football/soccer market with Nordeus and HP gained Hyperx.

• Hulu

Hulu is succeeding in the messy, crowded AVOD world and has much to teach. Which advertisers are buying from Hulu that could mean opportunity for you?

• Streaming Services

With the uber-crowded over-the-top (OTT) landscape, streaming services need to stand out. And as they do this, they're increasing their programmatic ad spend.