Which Industries Buy The Most In Programmatic?
The future of the ad tech industry remains uncertain. The industries who spend the most on programmatic will need their ad tech vendors to come out strong from this season of change.
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When is the Resurgence in Conferences & Events Coming?
When are events expected to return to pre-pandemic levels, and how are advertisers preparing?
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M&A Report: Fit Analytics, QEP Resources, and S&S Activewear In the News
This week, it was good timing for Snap to buy Fit Analytics, Diamondback Energy acquired QEP Resources and Clayton Dubilier & Rice finalized its acquisition of S&S Activewear.
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Despite Challenges, Facebook Remains Top Ally for Small Business Advertising
How is Facebook responding to current ad tech and policy challenges, while defending the role of targeted advertising, especially for small businesses?
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What are the Latest Developments in Programmatic Native?
As the digital advertising ecosystem prepares for major transitions, how are brands who leverage programmatic native spending?
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A Shipping & Logistics Update
The shipping industry is going through major changes. How is that impacting advertisers?
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M&A Report: ZeniMax Media, Topgolf, and Pet Supplies Plus In the News
This week, Microsoft finalized its acquisition of ZeniMax Media, Callaway Golf merged with Topgolf, and Pet Supplies Plus gained a new owner.
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March Madness is Back: What To Expect
March Madness starts this Thursday. After last year's cancellation, what should we expect from advertisers?
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The Google Update that Affects Everyone Except Google
Google won't be replacing cookies with personally identifiable alternatives. What does that mean for ad tech?
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