The State of Programmatic Native
As we draw closer to the end of the year, we wondered how programmatic native has fared so far in 2020. Here are our findings.
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How B2B Brands are Spending on Native Advertising During COVID-19
COVID-19 changed how B2B brands approach native advertising. Here, we look at the behaviors of the top B2B native advertisers.
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M&A Report: Gamer Sensei, Quadrotech, and Megaphone In the News
This week, Corsair acquired Gamer Sensei, Quest Software gained Quadrotech, and Spotify announced plans to buy Megaphone.
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How many advertisers are on OTT, but not TV?
As the shift to OTT gains momentum, advertisers are responding. How many brands are now advertising on OTT but not TV?
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Trends Shaping OTT: A Panel Wrap‐Up
MediaRadar hosted a panel to explore recent changes in OTT and what the future holds for this type of advertising. Here are the highlights.
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M&A Report: CNET, Segment.io, and Livongo Health In the News
This week, Red Ventures acquired CNET Media Group, Twilio gained Segment.io, and Teledoc Health bought Livongo Health.
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OTT for Consumer Advertising: A Panel Wrap-Up
Last week, MediaRadar hosted a panel to explore the recent changes in OTT and what the future holds for this type of advertising. Here we share the highlights for consumer advertising.
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Political Programmatic Influences the Tense Election
Programmatic advertising played a key part in targeting voters during the presidential race. How much did political campaigns spend?
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Digital Advertising Takes a Leading Role As Events Go Virtual
B2B marketers have adapted using virtual events and digital advertising this year. Where have the largest shifts in budgets been?
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