MediaRadar’s 12 Ads of Christmas: 12 Engines Humming

For MediaRadar, singing the praise of the season’s latest and greatest ads is what Christmas is really all about. Have you seen our previous 12 Ads of Christmas from last year? Well, this holiday, we’re continuing the tradition. Beginning today, and continuing everyday until Christmas, we'll be posting the best holiday ads across multiple industries, in the styling of the classic, “12 Days of Christmas.”

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3 Exciting Reasons Why Amazon Launched a TV Ad for the 2018 Holiday Season in Early November

Is it the holiday season already? According to Amazon, it is. Read 3 theories as to why Amazon decided to run a holiday ad so early on this year.

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7 Intriguing Native Advertising Advantages and Disadvantages

Even though there are a number of challenges associated with native advertising, many would argue that the format's benefits still outweigh the negatives.

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4 Juicy Native Ads Related to Thanksgiving Turkey (#4 is Our Favorite!)

Thanksgiving is just days away, so pick out your favorite pair of stretchy pants and grab a fork! While you prepare the roast, we'll whip up the latest in turkey advertising. Join us this year as we dive into Applegate Farms, LLC and its native ads, specifically in digital.

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The Top 6 Fall TV Shows That Brands like Verizon and McDonald’s Adore

Here are the nominees for the Best Trailers and Ad Campaigns of the fall 2018 TV premiere season.

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4 Pre-Call Planning Tips: Trade Media Companies

Here are 4 important ways trade media companies can differentiate themselves from the competition and win over their prospects.

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Nike’s Native Ad Campaign with Colin Kaepernick

Why was Nike's native ad campaign so effective? Because Nike changed the game. By implementing native ads, Nike gathered benefits. By stirring controversy, Nike bred success.

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9 Fast Facts about Native Advertising

Native advertising is still successful, despite its recent plateau. That’s why it’s important for publishers to identify opportunities with native in 2018 like finding more unique ways to produce native ads that will make them stand out from their competition and more. Here are 9 fast facts to keep in mind as you sell Custom Content.

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2018 Brings New Advertisers to TV

The first half of 2018 has shown a number of positive trends for television’s position in the advertising industry. Advertisers continue to spend at a fairly high rate. On top of that, there have been a number of new trends and ad formats coming up over the horizon, and with it, so have many new advertisers. Here are 6 top new TV advertisers.

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