MediaRadar is compared to ‘legal’ insider trading

On August 10, 2015, New York Post compared our ad tracking software to what one would consider insider trading–except legal! After Wall Street professionals got wind of our tool, an advertising tracking tool capable of predicting how well a company will fare at a given time, they started warming up to the idea of MediaRadar.

Read

Programmatic native: Tragedy of the commons?

An emerging new trend in native advertising combines the value of native with the easy placement of programmatic. But who is this favorable for?

Read

A Response to Brian Colbert’s Native Advertising Op-Ed in Digiday

Brian Colbert’s op-ed in Digiday about defending native advertising’s premium value gets the message right: if publishers get caught up in the hype, native’s value could go the way of the banner – and take a lot of hard-won brand trust with it. Just how close are we to this adpocalypse? The answer is in the data.

Read

How Do You Turn Your Problems Into Products That Companies Want To Buy?

I was recently a featured guest on the Mixergy podcast. During my conversation with Andrew Warner we had a chance to discuss a wide range of topics, including the challenges I experienced while working in ad sales and how those challenges inspired us to start MediaRadar.

Read

Marketers in Many Verticals Are Choosing Native

With comedian John Oliver’s tasteful takedown of native advertising still ringing in the ears of many digital advertisers and publishers, many have been wondering how common native advertising is today. Our recent native advertising research shows that native advertising is being embraced by digital publishers and advertisers across numerous publishing and advertising verticals – not just viral news sites and large consumer brands.

Read

B2B Publishers Embracing Programmatic

Last week AOL reported in AdWeek that 92% of marketers polled at Fortune 1000 companies said they already buying ads programmatically. They went further to report that their own quarterly revenues were up 20%, attributing the gain to the growth of their programmatic advertising business.

Read

The Return of Scented Magazine Ads

Perfume ads with scented pages or fragrance samples used to be ubiquitous in magazines, but in recent years the practice of offering scented samples in ads declined substantially.

Read

How Popular Is Native Advertising?

Over the last year, the hype surrounding native advertising has continued to grow louder. eMarketer recently predicted native ad spending to grow to $3.2 billion in 2017, up from $2.3 billion in 2014. While this is just a fraction of online ad spending (IAB calculated total U.S. online ad revenues at $42.8 billion in 2013), it is a quickly growing segment.

Read