MediaRadar Wins 3 Stevie Awards!
MediaRadar is honored to be recognized by the world's premier business awards, The Stevie Awards, for our success in customer service during 2018. This year, we were awarded not one, but THREE awards in the following categories: Front-Line Customer Service Team of the Year - Technology Industries, Customer Service Department of the Year - Computer Software, and Customer Service Team of the Year - Recovery Situation - Technology Industries.Read
3 of Our Favorite Ads that Aired During the Oscars
The 91st Oscars yesterday got us thinking … Which product categories and companies chose to advertise during the Oscars over the past 3 years? What are some Oscars advertising trends? Let’s take a trip down memory lane.Read
7 Best IAB Sales Executives and Sales Teams of the Year
Congratulate the 7 best IAB sales executives and sales teams of the year with MediaRadar!Read
2019 Prediction: Big Year for Audio
For many years, we would hear "This is the year of mobile." From the first half (1H) of 2017 to the first half of 2018, mobile advertising did increase 42%, noted an IAB Internet Ad Revenue report conducted by PWC. By 2021, mobile video is expected to reach approximately $16.2 billion. Snapchat, the messaging and social media app, recognized the potential of this medium and capitalized on the expanding market. But, that doesn't seem to be what advertisers are focused on today. According to them, this is "the year of audio." Find out why now!Read
How is the NFL Dominating the Field of Playoff Advertising?
How is the NFL dominating playoff advertising? We compared the National Football League's 2017-2018 advertising revenue, renewal rate, and top companies and product categories to that of other US sports like the NBA, MLB, and NHL. Find out the results here!Read