• Advertising Trends
• Mergers & Acquisitions
• Podcast Advertising

Spotify's acquisition of Gimlet adds a new development in the conversation surrounding the power of podcast advertising. Here we dive into what Gimlet signals for media and what the purchase could mean for advertisers.

• Mergers & Acquisitions

• Advertising Trends
• Mergers & Acquisitions

The most important mergers and acquisitions this week including Gap, Comcast, and Lyft. Stay in the loop, whether you're in ad sales or business development.

• Award

MediaRadar is honored to be recognized by the world's premier business awards, The Stevie Awards, for our success in customer service during 2018. This year, we were awarded not one, but THREE awards in the following categories: Front-Line Customer Service Team of the Year - Technology Industries, Customer Service Department of the Year - Computer Software, and Customer Service Team of the Year - Recovery Situation - Technology Industries.

• Advertising Trends

The 91st Oscars yesterday got us thinking … Which product categories and companies chose to advertise during the Oscars over the past 3 years? What are some Oscars advertising trends? Let’s take a trip down memory lane.

• Ad Sales

Congratulate the 7 best IAB sales executives and sales teams of the year with MediaRadar!

• Advertising Trends
• Integrated Advertising
• TV Advertising

We compared the NHL 2018 playoffs to that of other 2018 U.S. sports playoffs like the NBA, NFL, and MLB. See how the NHL fared, in terms of ad spend share and advertiser renewal rate!

• Snapchat Advertising

Do you want to know how Snapchat performed last year? Find out how often brands advertised with Snapchat and which advertisers and product categories used Snap ads the most. Don't wait. Click here now!

• Audio Advertising
• Digital Advertising
• Print Advertising
• Programmatic Advertising

For many years, we would hear "This is the year of mobile." From the first half (1H) of 2017 to the first half of 2018, mobile advertising did increase 42%, noted an IAB Internet Ad Revenue report conducted by PWC. By 2021, mobile video is expected to reach approximately $16.2 billion. Snapchat, the messaging and social media app, recognized the potential of this medium and capitalized on the expanding market. But, that doesn't seem to be what advertisers are focused on today. According to them, this is "the year of audio." Find out why now!