Advertisers Demand B2B

B2B Sites are a Safe Haven for Brands

What do digital advertisers prioritize when deciding where to buy placements?

While return on investment has always been the main priority for advertisers, it has faced stiff competition from transparency, safety and efficacy in recent months.

This can be attributed to the brand safety scare which sent shockwaves through the digital ad landscape in late March, early April.

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7 Key Things to Include in a Statement of Work

A well organized Statement of Work (SOW) is your first opportunity to show your value as partner.

When writing an SOW, it's critical that you're able to clearly define your offering and establish the guidelines of your business relationship. 

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Transparency & Trust: A Discussion about Brand Safety

 

YouTube’s advertising scandal from earlier this year shined a much needed spotlight on the lingering issues of brand safety and transparency in the advertising industry, sparking the conversation.

MediaRadar’s latest event was a panel aimed at keeping the conversation around brand safety moving forward.

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6 Conference Venue Mistakes to Avoid

Finding the right conference venue can make or break your event.

The space sets the entire vibe for your event. Each year, MediaRadar attends over 20 events, hosted by different organizers, targeting many different industries, and utilizing many different event styles.

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4 Benefits of a Statement of Work

The process of forming long-lasting business relationships may seem a bit scary...

Truthfully, it doesn’t have to be.

Arming yourself with the necessary knowledge and resources can streamline the unpredictable process of forming business relationships.

For agency development reps, one of the most effective and underrated resources is a Statement of Work (SOW).

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Smart(phones) Mean Vertical

It’s time to go vertical.

Advertisers are always looking for the most efficient ways to reach their audience. This means studying media consumption patterns.

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A Native Discussion with Todd Krizelman

On October 10th, I hosted a panel on native advertising with leaders from Rodale, The Foundry (Time Inc.), and PopSugar.  All three have had significant success in this fast-growing segment of the media market.  At MediaRadar, we’ve been covering this market for a few years now, so I was especially curious to get into the details on what’s working best. 

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5 Basic B2B Conference Planning Tips You Can’t Skip

As a media company hosting an industry trade show or conference that is both entertaining and rewarding for your attendees, it's important to strike the right balance between education, entertainment, and networking.

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The Power of Prospecting

Do you want to win new clients for your agency? Of course you do... But how does that happen? Not on a whim, that's for sure.

Every successful agency-client relationship is built on a foundation of
understandingTo build these relationships, however, development reps must do the research and preparation necessary to fully understand their prospects.

In the pre-pitch stage, this process is known as prospecting.

 

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