• TV Advertising

From August 2017 to July 2018, the top three TV advertising product categories were Tech, Media and Entertainment, and Pharmaceuticals. Just outside the top three were the Automotive and Restaurant categories. Let’s look a little deeper at each category and exactly how much they advertised on TV within that time frame.

• TV Advertising

The 70th Primetime Emmy Awards ceremony aired on September 17th, 2018 on the NBC television network. While the Emmys do not make it into the top four TV events or even into the top ten events of the year by ad revenue, according to MediaRadar’s In-Depth Look Into the Current State of TV Advertising, the ceremony is still widely known and enjoyed. There’s a reason it has lasted for 70 years, so we thought we’d take a look at the top seven parent brands that spent the most in total advertising during the 2018 Emmys.

• Sales Tips

In sales call planning, background research can turn poor pitches into perfect ones. Even doing just a little homework before can help any ad sales executive close more deals. But, everyone’s homework is not the same. National consumer media companies, for instance, choose to focus on brands. These are the questions that national consumer media companies should be asking themselves about their prospects before a sales call.

• Advertising Mergers and Acquisitions

• Advertising Trends
• Retail Advertising

School is back in session. Kids have already been handed their class schedules and assigned to a seat. Students are fully prepared with their new backpacks, pencils, pens, rulers, notebooks, and calculators. But, how did they make their back-to-school purchases and whose advertising grabbed their attention and dollars?

• TV Advertising

Despite shorter air times, top brands continue to spend their advertising dollars on TV. Here is a list of six example brands who ran six-second spots towards the first half of 2018.

• Snapchat

More and more brands are now jumping on the upward trend and choosing to advertise with Snapchat. MediaRadar compiled a list of the biggest Snapchat advertisers. Here are the top eight.

• Advertising Mergers and Acquisitions

In our last report from the month of August, we saw another 145 deals tracked for a disclosed value of $49.6 billion. The largest deal of the month was arguably Walmart's $16 billion acquisition of India's Flipkart Marketplace. 22 software brands were acquired last month, making software the most active sector. Now, let's take a look at the completed, announced, and rumored mergers and acquisitions from the first week of September.

• Native Advertising

Let’s take a look at the native advertising highlights from the past week.