• Advertising Trends
• Native Advertising
• TV Advertising

This is the first in a forthcoming series of posts in which we'll discuss ad integration across many different sports, including the NFL, NBA, NHL, and more. 

The Rise of OTT

Rising competition from OTT advertisers is leaving a lot to consider for networks telecasting live professional sporting events.

The rise in OTT programming is due to the way people now consume television.

The fact is not that people are no longer watching network programming, it’s that they are watching in more places than ever before.

For advertisers and ad sales reps, that means it’s becoming more and more difficult to know how to effectively reach viewers during sporting event broadcasts.

• Sales Tips

These 5 tips for building relationships with prospects and clients will help you both increase your current client satisfaction and build new business.

• Advertising Trends

Thanksgiving has arrived. It’s turkey time! And for us, that means it’s turkey ad time.

• Native
• Native Advertising
• Programmatic Native

Native is finally beginning to decelerate.

For years now, there have been rumblings about whether the continued rapid growth of native advertising was sustainable.

For the first time, MediaRadar data shows that the number of advertisers buying native has plateaued over the last 12 months:

• Sales Tips

It’s one thing to possess the information necessary to impress a prospect. For agency development reps, however, it’s equally important to turn that information into action.

Gathering the information necessary to impress prospect’s comes from asking the right questions.

Once you’ve done that, however, you need to find the best way to build and deliver your story within your pitch.

• Programmatic Advertising
• Programmatic Native

So what is Programmatic Native?

Programmatic Native allows you to better integrate with your audience’s viewing patterns.

In a symbiotic union of display, native, and programmatic, programmatic native allows brands to control more of their messaging, while simultaneously producing in-feed advertising.

• Advertising Trends
• B2B Advertising

This year’s Business Information and Media Summit (BIMS) in Fort Lauderdale was one of the best yet.

The B2B space is rapidly evolving, and this was a great opportunity to catch up on the latest industry trends.

• Advertising Trends

For digital publishers and their advertisers, seamlessly integrated ads are the most effective way to generate returns.

Typically, when we discuss integration in advertising, we are referring to an overall ad strategy - when a brand creates a cohesive plan across multiple media formats (TV, online, print, etc.). In this case, however, we’re going to dive a little deeper.

We’re going to discuss how ads can be seamlessly integrated, not only into individual web pages, but also into the lives of consumers.

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• B2B Advertising

B2B Sites are a Safe Haven for Brands

What do digital advertisers prioritize when deciding where to buy placements?

While return on investment has always been the main priority for advertisers, it has faced stiff competition from transparency, safety and efficacy in recent months.

This can be attributed to the brand safety scare which sent shockwaves through the digital ad landscape in late March, early April.