The Power of Prospecting

Do you want to win new clients for your agency? Of course you do... But how does that happen? Not on a whim, that's for sure.

Every successful agency-client relationship is built on a foundation of
understandingTo build these relationships, however, development reps must do the research and preparation necessary to fully understand their prospects.

In the pre-pitch stage, this process is known as prospecting.

 

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Programmatic IO: Key Takeaways

The Fall rendition of AdExchanger's Programmatic I/O was held in October 2017 in New York City. The event provided attendees with a plethora of insights surrounding the driving forces behind digital advertising. The conference aimed to combat prominent, industry-wide confusion regarding the programmatic process of buying and selling ad placements. According to one of the speakers, four out of five marketers couldn't classify Double Click as Demand Side Platform (DSP).

Here are MediaRadar's three key takeaways from Programmatic IO:

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Stranger Things, Stranger Advertising

Now that you've had time to digest Season 2 of Stranger Things, we prepare to journey back to the quaint hamlet of Hawkins, and highlight some of the more unique and amazing ways that Season 2 was advertised.

These marketing efforts come courtesy of Doner LA - an agency showing that it's ok to think outside the box.

Doner LA's outside the box ideas found us on the sidewalks, in the subway, and in our favorite apps. Regardless of where they were, however, the one thing these ads all have in common is how creatively unique they are.

Watching Season 2 of Stranger Things was a no-brainer after seeing these 4 ads:

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Who Can You Trust: Buy-side success in the wake of brand safety

When The Times published their investigative findings on brands appearing next to extremist, racist, religious, and/or politically inflammatory content on Youtube, it sent shockwaves through the digital ad landscape.

For a long time, programmatic advertising has been the wizard behind the curtain, ensuring ads were placed in the Land of Oz (the internet).

Transparency was low, and metrics murky, but for many advertisers, eyeballs were eyeballs - as long as they were reached, the job was done.

The ad crisis changed things dramatically.

 

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Notable Native Ads Roundup: October 2017

In the past 30 days, MediaRadar has tracked 4,500 brands running native ads! In this month's Notable Native Ads Roundup, we select four noteworthy native ad campaigns to highlight - sharing a couple of quick insights for each.  

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3 Key Takeaways from Folio:Show

This year’s Folio: Show in NYC delivered a wealth of actionable ideas for ad sales professionals. The sales track highlighted industry topics focused on strategizing in this changing advertising landscape.

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Build Lasting Business Relationships by Asking the Right Questions

You’ve worked hard to finally get your prospect on the phone or land a meeting with them. At this point, you’ve probably sent countless emails and left numerous voicemails. Before all of that started, you had to find your perfect target, so you focused on maintaining a near-perfect prospect list.

Great job.

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[VIDEO] Post-Conference Follow-up: It’s All in The Details

Let’s talk about the right way to follow-up after the end of a conference. 

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[VIDEO] How to Maximize Your Pre-Conference Attendee List

With AdWeek approaching, there's no better time to talk about how to make the most from the conferences and events that you attend. One very effective strategy my team uses is to review the attendee list prior to the event.  While many conference attendees quickly glance at the list, I am suggesting more than just a "quick skim."

It's critically important to be able to target the right prospects, the ones you've been chasing, the ones who have the highest propensity to buy the product or solution you're offering. This way, you're laying the groundwork for interactions at the event, as well as the post-event follow-up that can lead you to the deal close



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