• Advertising Trends
• Retail Advertising

School is back in session. Kids have already been handed their class schedules and assigned to a seat. Students are fully prepared with their new backpacks, pencils, pens, rulers, notebooks, and calculators. But, how did they make their back-to-school purchases and whose advertising grabbed their attention and dollars?

• TV Advertising

Despite shorter air times, top brands continue to spend their advertising dollars on TV. Here is a list of six example brands who ran six-second spots towards the first half of 2018.

• Snapchat

More and more brands are now jumping on the upward trend and choosing to advertise with Snapchat. MediaRadar compiled a list of the biggest Snapchat advertisers. Here are the top eight.

• Advertising Mergers and Acquisitions

In our last report from the month of August, we saw another 145 deals tracked for a disclosed value of $49.6 billion. The largest deal of the month was arguably Walmart's $16 billion acquisition of India's Flipkart Marketplace. 22 software brands were acquired last month, making software the most active sector. Now, let's take a look at the completed, announced, and rumored mergers and acquisitions from the first week of September.

• Native Advertising

Let’s take a look at the native advertising highlights from the past week.

• Agency

Since our last roundup from August, a lot has happened in the agency world. A new electric car generated buzz in the auto industry, a navigation company acquired one of the world's leading flight planners, and an athletics ad polarized social media. Let's delve further into the highlights from this week.

• Advertising Mergers and Acquisitions

Here’s the latest mergers and acquisitions news.

• TV Advertising

Here are the top four TV events and the top two advertisers for each event based on estimated spend.

• Native Advertising

Let's take a look at the highlights in native advertising from late August: