Notable Native Ads Roundup: October 2017

In the past 30 days, MediaRadar has tracked 4,500 brands running native ads! In this month's Notable Native Ads Roundup, we select four noteworthy native ad campaigns to highlight - sharing a couple of quick insights for each.  

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3 Key Takeaways from Folio:Show

This year’s Folio: Show in NYC delivered a wealth of actionable ideas for ad sales professionals. The sales track highlighted industry topics focused on strategizing in this changing advertising landscape.

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Build Lasting Business Relationships by Asking the Right Questions

You’ve worked hard to finally get your prospect on the phone or land a meeting with them. At this point, you’ve probably sent countless emails and left numerous voicemails. Before all of that started, you had to find your perfect target, so you focused on maintaining a near-perfect prospect list.

Great job.

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[VIDEO] Post-Conference Follow-up: It’s All in The Details

Let’s talk about the right way to follow-up after the end of a conference. 

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[VIDEO] How to Maximize Your Pre-Conference Attendee List

With AdWeek approaching, there's no better time to talk about how to make the most from the conferences and events that you attend. One very effective strategy my team uses is to review the attendee list prior to the event.  While many conference attendees quickly glance at the list, I am suggesting more than just a "quick skim."

It's critically important to be able to target the right prospects, the ones you've been chasing, the ones who have the highest propensity to buy the product or solution you're offering. This way, you're laying the groundwork for interactions at the event, as well as the post-event follow-up that can lead you to the deal close



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Why The Gym Should Be Part of Your Networking Strategy

 As I am sure you know, conferences are a great way to network with prospects. However, did you know that the best networking opportunities don't necessarily take place within the conference sessions?

Before I get too far, yes, you still need to have a great elevator pitch, but there are also other ways to make the most from your conference experience, including going to the gym in the hotel. Yes, I am serious. Go to the gym! 

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How Vertical Video is Changing the Mobile Landscape

Mobile web traffic has finally surpassed desktop, with BrightEdge reporting that 57% of all search traffic now comes from smartphones and tablets. The ad landscape is adapting in accordance. In a report on consumer trends, MediaRadar found an 8% increase in the number of mobile advertisers in Q1 YOY (16-17).

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Top 3 Mobile Advertisers

Today’s consumers are always digitally connected, even when “on the go,” so it’s no surprise that advertisers are becoming more interested in mobile ad formats.

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Could You Be Burying The Lead?


You've done the research
. You know what your prospect needs, and you know that your solution is helpful to them.


So, you construct your email, with a great subject line, and press send at just the right time.

Well, guess what...

After all of that, there is still no guarantee that a prospect is going to read through the entire email.

It's one job to get your prospects eyes initially on your email, but it's another job to get their eyes to 
stay there and ensure that you're not burying the lead.

Along the way, I've learned that i
t's extremely important to consider both of these objectives when constructing your sales emails.

I've also learned that doing the research and constructing the perfect email are not easy tasks. So, with that, I've compiled a few tips that'll keep your prospects reading.

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