Emerging Trends in Advertising: Programmatic Audio Advertising
As any ad sales or ad tech professional knows, the demand for programmatic ad inventory has been rising on a number of different platforms. And with Pandora's most recent news, it's evident that audio platforms are now taking full advantage of the process, as well. Pandora will now, for the first time, offer a private marketplace (PMP) for programmatic audio advertising, something that many considered a long-time coming. While, the audio industry does not always receive the same amount of coverage as other formats in relations to programmatic advertising, Pandora's full buy-in could change that.
ReadDigiday Hot Topic Takeaways: The Rise of OTT Content
It seems as though we've done quite a bit of recent writing about fluctuations, shifts, growths, rises, and so on. And in the television industry, the biggest conversation currently revolves around the rise of over-the-top (OTT) content consumption.
ReadMediaRadar Native Advertising Roundup: February 2018
Who uses native advertising? Quite a lot of brands, actually. In fact, native advertising is one of the fastest growing products in digital advertising today.
Read4 Ways to Master Valentine’s Day Advertising with Social Media
Before the existence of social media, there weren't so many occasions. So many "Days," and things to celebrate. To put it plainly, there was once a time where occasions were just that... Occasional.
ReadThe Most Watched YouTube Ads of 2017: A Month-By-Month Recap
In recent weeks and months, we've seen quite a few lists showcasing the most watched YouTube ads from the year gone-by. Some of those ads saw upwards of 100 million views within the year - one ad even surpassed 200 million views in the time since.
ReadSnapchat Advertising: A History of Vertical Innovation
Today, Snapchat is one of the fastest growing mobile messaging and social media networks in the world. The app was originally launched in 2011, allowing its users to send temporary photo messages to one another. From day one, Snapchat was purely mobile.
ReadTop 4 Takeaways from the AMMC 2018
MediaRadar was at the 2018 American Magazine Media Conference, February 6th, 2018, in downtown Manhattan. There were many great panelists, discussions, ideas, and awards given out, to and by the leaders of the industry.
ReadSnapchat Trends Upward: Where are advertisers investing?
If one thing is clear in the brand and publisher space for 2018, it's that the media mix is shifting. As new platforms continue to enter the advertising space, there’s more and more for brands, publishers, and ad sales teams to consider in knowing where advertisers want to be.
ReadAdvertising Mergers and Acquisitions: January 2018
As a new month gets underway, it's yet again time for us to take a look at the mergers and acquisitions within the publisher and brand space.
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