Advertising Mergers and Acquisitions: December 2017

At MediaRadar, we strive to keep industry members up-to-date with the latest and most important news and announcements.   Moving forward, we'll be writing about each month's notable mergers and acquisitons within the publisher and brand space.

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Understanding Programmatic: Header Bidding

Header bidding is the latest advancement in the world of programmatic advertising.

It expands upon the traditional “waterfalling” method with an even more efficient process that better maximizes the value of ad inventory for publishers.

If you’re not sure what waterfalling is or how it works, we suggest you read our previous post before going forward.

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The Beginner’s Guide to Programmatic Advertising

In every field, every industry, and in almost every way, the world keeps moving more towards automated processes. For publishers filling online ad space, the introduction of automation has presented an efficiency previously not available. It better optimizes ad space, with more stable placements, less wasted inventory, and higher guaranteed return on that inventory.

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And a Partner for your Sales Team…

We’ve carried our tune for quite some time now, but as Q4 comes to a close, so does our song. We’ve reached the finale of our 12 Ads of Christmas blog series!

Along the way, we’ve highlighted ads from 11 different industries. Today, we’re taking a slightly different approach.

For the first time, we can present MediaRadar’s “12 Ads of Christmas” in its entirety, and together sing in preparation for the holiday.

So, cue the music:

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MediaRadar’s 12 Ads of Christmas: 2 All of the Above’s

We now move onto the penultimate post in our 12 Ads of Christmas blog series.

It's been quite the ride thus far, filled with ads about cars, credit cards, mattresses, dating sites, sneakers, razors, toys, diamond rings, eyewear, and liquor...

Let's take an exact look at how MediaRadar's cover of the "12 Days of Christmas" is playing out:

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MediaRadar’s 12 Ads of Christmas: 3 Drunk Friends

We continue the holiday cheer(s), as we move on to the final quarter of our 12 Ads of Christmas posts. So far, it’s been a blast!

In our own rendition of the classic jingle, we’ve compiled ads from nine different industries. Now, only three remain.

Let’s look at MediaRadar’s version of the "12 Days of Christmas," to this point:

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MediaRadar’s 12 Ads of Christmas: 4 Visions Blurred

Throughout our 12 Ads of Christmas posts, we’ve seen quite the spectacle of innovation and creativity. We’ve sent you an array of ads from multiple industries, and today, we’re bringing you more of the same.

First, let’s recap MediaRadar’s jingle to this point:

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MediaRadar’s 12 Ads of Christmas: 5 Diamond Rings

We continue to carry our 12 Ads of Christmas tune of content, now with more days, more gifts, and more ads behind us than ahead of us.

So far, we’ve sent Twelve Engines Humming, Eleven Cards a-Swiping, Ten Sleepers Sleeping, Nine Sites Romancing, Eight Shoes a-Sneaking, Seven Hairs a-Trimming, and Six Kids a-Playing.

What’s next?

In the original 12 Days of Christmas, next would be "Five Gold Rings":

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