• Native Advertising

Native ad campaigns are continually changing. In fact, native is one of the fastest growing products in digital advertising today. In light of this, each month, we review the native ads we've seen and highlight the most prevalent campaigns. Perhaps you can include some of these strategies in your own native offerings.

• Advertising Mergers and Acquisitions

How do mergers and acquisitions affect your sales? Here at MediaRadar, we know it can be difficult to stay on top of all the industry news, and we're here to help.

Each, month, MediaRadar will provide you with the highest profile mergers and acquisitions that occur in the publisher and brand space. We'll also throw in a few announcements and rumors so that you can stay on top of what's happening next.

• Advertising Trends
• Native Advertising
• TV Advertising

This is the first in a forthcoming series of posts in which we'll discuss ad integration across many different sports, including the NFL, NBA, NHL, and more. 

The Rise of OTT

Rising competition from OTT advertisers is leaving a lot to consider for networks telecasting live professional sporting events.

The rise in OTT programming is due to the way people now consume television.

The fact is not that people are no longer watching network programming, it’s that they are watching in more places than ever before.

For advertisers and ad sales reps, that means it’s becoming more and more difficult to know how to effectively reach viewers during sporting event broadcasts.

• Sales Tips

These 5 tips for building relationships with prospects and clients will help you both increase your current client satisfaction and build new business.

• Advertising Trends

Thanksgiving has arrived. It’s turkey time! And for us, that means it’s turkey ad time.

• Native
• Native Advertising
• Programmatic Native

Native is finally beginning to decelerate.

For years now, there have been rumblings about whether the continued rapid growth of native advertising was sustainable.

For the first time, MediaRadar data shows that the number of advertisers buying native has plateaued over the last 12 months:

• Sales Tips

It’s one thing to possess the information necessary to impress a prospect. For agency development reps, however, it’s equally important to turn that information into action.

Gathering the information necessary to impress prospect’s comes from asking the right questions.

Once you’ve done that, however, you need to find the best way to build and deliver your story within your pitch.

• Programmatic Advertising
• Programmatic Native

So what is Programmatic Native?

Programmatic Native allows you to better integrate with your audience’s viewing patterns.

In a symbiotic union of display, native, and programmatic, programmatic native allows brands to control more of their messaging, while simultaneously producing in-feed advertising.

• Advertising Trends
• B2B Advertising

This year’s Business Information and Media Summit (BIMS) in Fort Lauderdale was one of the best yet.

The B2B space is rapidly evolving, and this was a great opportunity to catch up on the latest industry trends.