Traditional Broadcasters vs. Cable Sites: Are there “best practices” when it comes to online video advertising?
Since the emergence of online video, advertisers have been testing the water with which lengths are the most profitable , and yet, nothing seems to be concrete just yet in the world of online video advertising. However, we are capable of uncovering trends regarding video length already set by traditional national broadcaster and cable networks. Here's what we can report on so far:Read
What does adopting Google’s Accelerated Mobile Pages really mean for publisher’s?
Google has introduced a product that is in its beginning stages called Google AMP (Accelerate Mobile Pages). However, despite its effectual benefits towards mobile users and advertisers, there are already existing concerns within the publishing world with the arrival of this tool.Read
Automakers Use Advertising to Drive Sales
We were so excited to work with MediaPost’s Marketing Daily to discuss our data regarding the state of auto sales. What we found out was fascinating and right up our alley! It turns out, auto companies boosted their digital spend this year, increasing their online advertising behavior. All six automakers increased their online advertising, here’s the breakdown: GM placed on 68% more sites, FCA-80%,Nissan Motor-90%, Honda-73%, Toyota-67%, and Ford, coming in the lead with a whopping online ad boost of 97%. Read the full article here where MediaRadar CEO, Todd Krizelman, discusses how automakers increased their online presence through native advertising.Read
Let’s be social!
Work and culture are so important to us at MediaRadar. We want to be able to inform everyone on what we’re working hard on and what sort of fun stuff is going on in our offices. Follow us on our Facebook, Twitter, and LinkedIn for company updates, company photos, product releases, and featured articles written by our CEO, Todd Krizelman. You can even find out what our End-of-Month party theme is. One month it’s empanadas and the next is Ice-Cream social…. I wonder what next month’s theme will be.Read
MediaRadar’s CEO– from past to present: get to know Todd Krizelman
Before Kevin Systrom and Mark Zuckerberg, there was Todd Krizelman, one of the youngest Internet sensations of the first dot com boom. In 1995, as a 20 year old student at Cornell, he cofounded a social media company called TheGlobe.com, based in New York City. TheGlobe.com allowed users to engage with one another through chat and games, while also being able to publish their own web pages. On its first day going public, shares flew from $9 to $97! But, in 2 years, the stock would only be worth $2.Read
MediaRadar is compared to ‘legal’ insider trading
On August 10, 2015, New York Post compared our ad tracking software to what one would consider insider trading–except legal! After Wall Street professionals got wind of our tool, an advertising tracking tool capable of predicting how well a company will fare at a given time, they started warming up to the idea of MediaRadar.Read
Programmatic native: Tragedy of the commons?
An emerging new trend in native advertising combines the value of native with the easy placement of programmatic. But who is this favorable for?Read
MediaRadar Wins Silver Stevie Award
MediaRadar is proud to be recognized by the Stevie® Awards for Sales and Customer Service, a prestigious top sales award. Our associates received Silver in the Front-Line Customer Service Team of the Year - Technology Industries - Computer Software - 100 or More Employees category.Read
A Response to Brian Colbert’s Native Advertising Op-Ed in Digiday
Brian Colbert’s op-ed in Digiday about defending native advertising’s premium value gets the message right: if publishers get caught up in the hype, native’s value could go the way of the banner – and take a lot of hard-won brand trust with it. Just how close are we to this adpocalypse? The answer is in the data.Read