Programmatic Native: The Next Step in Display Advertising
So what is Programmatic Native?
Programmatic Native allows you to better integrate with your audience’s viewing patterns.
In a symbiotic union of display, native, and programmatic, programmatic native allows brands to control more of their messaging, while simultaneously producing in-feed advertising.
Read
BIMS Takeaways: B2B Marketing Strategies
This year’s Business Information and Media Summit (BIMS) in Fort Lauderdale was one of the best yet.
The B2B space is rapidly evolving, and this was a great opportunity to catch up on the latest industry trends.
The Daily Routine: Seamless Ad Integration
For digital publishers and their advertisers, seamlessly integrated ads are the most effective way to generate returns.
Typically, when we discuss integration in advertising, we are referring to an overall ad strategy - when a brand creates a cohesive plan across multiple media formats (TV, online, print, etc.). In this case, however, we’re going to dive a little deeper.
We’re going to discuss how ads can be seamlessly integrated, not only into individual web pages, but also into the lives of consumers.
{{cta('45c5b3dd-49ff-4f26-a753-e22394265849')}}
Read
Advertisers Demand B2B
B2B Sites are a Safe Haven for Brands
What do digital advertisers prioritize when deciding where to buy placements?
While return on investment has always been the main priority for advertisers, it has faced stiff competition from transparency, safety and efficacy in recent months.
This can be attributed to the brand safety scare which sent shockwaves through the digital ad landscape in late March, early April.
Transparency & Trust: A Discussion about Brand Safety
YouTube’s advertising scandal from earlier this year shined a much needed spotlight on the lingering issues of brand safety and transparency in the advertising industry, sparking the conversation.
MediaRadar’s latest event was a panel aimed at keeping the conversation around brand safety moving forward.
6 Conference Venue Mistakes to Avoid
Finding the right conference venue can make or break your event.
The space sets the entire vibe for your event. Each year, MediaRadar attends over 20 events, hosted by different organizers, targeting many different industries, and utilizing many different event styles.
Read
4 Benefits of a Statement of Work
The process of forming long-lasting business relationships may seem a bit scary...
Truthfully, it doesn’t have to be.
Arming yourself with the necessary knowledge and resources can streamline the unpredictable process of forming business relationships.
For agency development reps, one of the most effective and underrated resources is a Statement of Work (SOW).
Read
Smart(phones) Mean Vertical
It’s time to go vertical.
Advertisers are always looking for the most efficient ways to reach their audience. This means studying media consumption patterns.
A Native Discussion with Todd Krizelman
On October 10th, I hosted a panel on native advertising with leaders from Rodale, The Foundry (Time Inc.), and PopSugar. All three have had significant success in this fast-growing segment of the media market. At MediaRadar, we’ve been covering this market for a few years now, so I was especially curious to get into the details on what’s working best.
Read