Transparency & Trust: A Discussion about Brand Safety
YouTube’s advertising scandal from earlier this year shined a much needed spotlight on the lingering issues of brand safety and transparency in the advertising industry, sparking the conversation.
MediaRadar’s latest event was a panel aimed at keeping the conversation around brand safety moving forward.
6 Conference Venue Mistakes to Avoid
Finding the right conference venue can make or break your event.
The space sets the entire vibe for your event. Each year, MediaRadar attends over 20 events, hosted by different organizers, targeting many different industries, and utilizing many different event styles.
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4 Benefits of a Statement of Work
The process of forming long-lasting business relationships may seem a bit scary...
Truthfully, it doesn’t have to be.
Arming yourself with the necessary knowledge and resources can streamline the unpredictable process of forming business relationships.
For agency development reps, one of the most effective and underrated resources is a Statement of Work (SOW).
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Smart(phones) Mean Vertical
It’s time to go vertical.
Advertisers are always looking for the most efficient ways to reach their audience. This means studying media consumption patterns.
A Native Discussion with Todd Krizelman
On October 10th, I hosted a panel on native advertising with leaders from Rodale, The Foundry (Time Inc.), and PopSugar. All three have had significant success in this fast-growing segment of the media market. At MediaRadar, we’ve been covering this market for a few years now, so I was especially curious to get into the details on what’s working best.
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5 Basic B2B Conference Planning Tips You Can’t Skip
As a media company hosting an industry trade show or conference that is both entertaining and rewarding for your attendees, it's important to strike the right balance between education, entertainment, and networking.
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Programmatic IO: Key Takeaways
The Fall rendition of AdExchanger's Programmatic I/O was held in October 2017 in New York City. The event provided attendees with a plethora of insights surrounding the driving forces behind digital advertising. The conference aimed to combat prominent, industry-wide confusion regarding the programmatic process of buying and selling ad placements. According to one of the speakers, four out of five marketers couldn't classify Double Click as Demand Side Platform (DSP).
Here are MediaRadar's three key takeaways from Programmatic IO:
Stranger Things, Stranger Advertising
Now that you've had time to digest Season 2 of Stranger Things, we prepare to journey back to the quaint hamlet of Hawkins, and highlight some of the more unique and amazing ways that Season 2 was advertised.
These marketing efforts come courtesy of Doner LA - an agency showing that it's ok to think outside the box.
Doner LA's outside the box ideas found us on the sidewalks, in the subway, and in our favorite apps. Regardless of where they were, however, the one thing these ads all have in common is how creatively unique they are.
Watching Season 2 of Stranger Things was a no-brainer after seeing these 4 ads:
Who Can You Trust: Buy-side success in the wake of brand safety
When The Times published their investigative findings on brands appearing next to extremist, racist, religious, and/or politically inflammatory content on Youtube, it sent shockwaves through the digital ad landscape.
For a long time, programmatic advertising has been the wizard behind the curtain, ensuring ads were placed in the Land of Oz (the internet).
Transparency was low, and metrics murky, but for many advertisers, eyeballs were eyeballs - as long as they were reached, the job was done.
The ad crisis changed things dramatically.
