Programmatic Ad buying, don’t go chasing Waterfalls


Last year, digital advertising grew over 15% and nearly cleared $70 billion, according to eMarketer. The same study predicted that digital spend is expected to reach $100 billion by 2020. According to MediaRadar data, 121,821 brands placed digital ads in 2016.  This significant growth is driven by many factors—one of which is header bidding.


Changing perspectives on video


It’s no surprise that vertical video has dominated the mobile advertising landscape—thanks to platforms like Snapchat and Facebook’s 2016 introduction of vertical video ads normalizing the “tall and thin” mobile ad-viewing experience. Vertical video allows consumers the convenience of viewing video ads full-screen, while still holding their phones upright—a modern day miracle!


Score! – comScore data is now integrated into MediaRadar


Need a stronger pitch to overcome objections? Let us help.

MediaRadar is excited to announce a new partnership with comScore. This unique integration enables MediaRadar to leverage comScore’s Media Metrix to create totally new advertising analysis from its audience and demographic data. This collaboration provides ad sales teams with new insights about brands, audiences, and consumer behavior.


Follow the Money – The Rise of Native Video


Consumer trends are evolving.  2016 marked the first year that consumers made a majority of their purchases online rather than in store, according to an annual survey by comScore. This shift is leading to the slow death of traditional retail, with major retailers such as Macy’s and Sears closing stores across the country. Purchasing goods digitally has become incredibly easy and pain-free thanks to the likes of Amazon. In fact, 44% percent of smart phone users made purchases on their phone in 2016, according to that same comScore report.


The Real Math Of Sponsored Editorial: The Native Paradox

The sale of sponsored editorial is up, significantly, across almost all big name publishers.  This is amazing, but there is a paradox. Despite the success, there are visible cracks in the foundation.  Competition and unsuccessful campaigns are driving unusually low renewal rates.  The average advertiser buying has just a 33% renewal rate.


A full-scale advertising boycott of YouTube? A Post Mortem.


Like you, we read those articles last month threatening a full advertiser boycott of YouTube last month (for example, here), fall-out from poor editorial controls. We were curious to see if the list of brands that said they were boycotting actually went through with it.  And what impact did that have on YouTube’s overall sales? The results surprised us. Posted below is a quick summary. 


Where are B2B advertisers allocating their ad buys?

Knowledge is key to enhancing your ad sales, the more you know about your prospect’s purchasing patterns, the more powerful your pitch. Are your prospects purchasing print, digital or cross-platform packages? Learn how the B2B ad sales industry trending.


Shark Week’s Early Run: Bad News for Ads?

It was a dark and stormy night in 1988 when the first Shark Week show premiered: Caged in Fear. Since then, Shark Week has become a major hit with audiences and advertisers alike. According to Nielsen, Shark Week has received up to 2.5 million same-day viewers with a 1.46 rating in primetime.


More Evidence: Is the Real Estate Market Softening?

Following-up with my recent blog post, Is NYC's Real Estate Bubble Cracking?, where we uncover the decrease in real estate advertisers, I found more revealing evidence about the current state of the real estate market.