Tips for Getting Your Email Opened


In today’s cluttered digital world, getting your email read—let alone opened—is no easy task. On average, email users receive 88 emails daily. What can you do to make sure your email stands out? It all starts with the who, what, and when.


The Future of Native: Quality begets Quantity


Demand for native campaigns and content has never been higher, triple what it was in January of 2015. The proliferation of this format, however, has not coincided with market-wide understanding of how to optimize it. Thousands of advertisers are purchasing native ads each month – many of them for the first –time. So how do publishers combat low renewal rates and tougher FTC compliance, while simultaneously alleviating consumer misperceptions about native content?


2017 IMAG Conference Reflection


Each year the IMAG conference brings together independent and enthusiast magazine media executives to discuss the challenges and successes of their industry and brands. Unlike other events, we always appreciate the transparency of this group. In the same way as last year’s event in San Francisco, the 2017 IMAG conference was an honest, high-quality, and well put-together affair. Speakers and discussions were engaging and authentic, and people were given ample opportunities to network and digest all of the valuable insights between speakers.


2017 CRMA Annual Conference Highlights & Photos

On Monday, May 22nd, while everyone else was working from their respective office desks, I was introducing the Digital Track at the 2017 CRMA Annual Conference in Houston, Texas. I had a great time connecting with a number of local and regional publishers at the conference, and learning about what drives their business forward.


Amazon in the lead in OTT advertising in the beginning of May

Each month MediaRadar pairs with Found Remote, a global media platform focused on the evolving TV industry, and analyzes ad data across six select OTT providers, to see who’s advertising where and which shows are garnering the most attention. In this series, we are coming to understand both how OTTs are diversifying their marketing efforts and where they are going.


Programmatic Ad buying, don’t go chasing Waterfalls


Last year, digital advertising grew over 15% and nearly cleared $70 billion, according to eMarketer. The same study predicted that digital spend is expected to reach $100 billion by 2020. According to MediaRadar data, 121,821 brands placed digital ads in 2016.  This significant growth is driven by many factors—one of which is header bidding.


Changing perspectives on video


It’s no surprise that vertical video has dominated the mobile advertising landscape—thanks to platforms like Snapchat and Facebook’s 2016 introduction of vertical video ads normalizing the “tall and thin” mobile ad-viewing experience. Vertical video allows consumers the convenience of viewing video ads full-screen, while still holding their phones upright—a modern day miracle!


Score! – comScore data is now integrated into MediaRadar


Need a stronger pitch to overcome objections? Let us help.

MediaRadar is excited to announce a new partnership with comScore. This unique integration enables MediaRadar to leverage comScore’s Media Metrix to create totally new advertising analysis from its audience and demographic data. This collaboration provides ad sales teams with new insights about brands, audiences, and consumer behavior.


Follow the Money – The Rise of Native Video


Consumer trends are evolving.  2016 marked the first year that consumers made a majority of their purchases online rather than in store, according to an annual survey by comScore. This shift is leading to the slow death of traditional retail, with major retailers such as Macy’s and Sears closing stores across the country. Purchasing goods digitally has become incredibly easy and pain-free thanks to the likes of Amazon. In fact, 44% percent of smart phone users made purchases on their phone in 2016, according to that same comScore report.