• MediaRadar Tips
• Sales Tips

As an ad sales executive, conferences are a “no-brainer” way to meet prospects.

Whether you are attending a training event, participating as a vendor, sponsor or even if your company is hosting the event, there are always great opportunities to meet new advertisers or enhance an existing relationship.

• MediaRadar Tips
• Sales Tips

You meet with your prospect, run several meetings, they tell you how much they love your proposal. But then you wait... And wait... And wait...

Unfortunately, we've all been there.

• OTT Advertising

At the recent Programmatic TV Summit, Lance Neuhauser CEO of 4C, referred to Amazon, Apple, Netflix and other such companies as the horseman of the TV apocalypse. The growth of OTT streaming services is made readily apparent when looking at the success of original shows. The mere fact that House of Cards and Orange is the New Black are entering their 5th seasons, shows the incredible growth of original content. Releasing House of Cards around the same time as Kevin Spacey hosting the Tony awards, was an extremely shrewd marketing strategy. Amazon and Hulu ran a combined 181 unique video ads, another example of how strong their marketing is, both in terms of content and funding. Take a look below to see how the rest of OTT field marketed their product over the last few weeks.

• TV Advertising

As upfronts come to a close, MediaRadar is providing a glimpse into how broadcast networks are positioning themselves to overcome the challenges facing their industry. Not surprisingly, the biggest challenge for broadcasters has been demonstrating their ability to combat the rise of digital.

• Artificial Intelligence

We all know Artificial Intelligence (AI) is growing, but what is its future in publishing?

AI’s greatest power lies in its ability to minimize mindless repetitive tasks - the types of tasks that publishers hate - freeing up time and resources for their human counterparts in Circulation, Ad Sales, & Editorial and enabling them to be more productive.

• Sales Tips

The Challenge:

As a sales or new business executive, you face a plethora of objections when trying to close the deal. Whether you are working to get your foot in the door with a new prospect or sitting down to discuss contract details, you will need to prove the value of you are offering.

One of the most common hurdles you will face is defending the price point of your advertising package.

• Sales Tips

In today’s cluttered digital world, getting your email read—let alone opened—is no easy task. On average, email users receive 88 emails daily. What can you do to make sure your email stands out? It all starts with the who, what, and when.

• Native Advertising

Demand for native campaigns and content has never been higher, triple what it was in January of 2015. The proliferation of this format, however, has not coincided with market-wide understanding of how to optimize it. Thousands of advertisers are purchasing native ads each month – many of them for the first –time. So how do publishers combat low renewal rates and tougher FTC compliance, while simultaneously alleviating consumer misperceptions about native content?

• Advertising Trends
• Insider

Each year the IMAG conference brings together independent and enthusiast magazine media executives to discuss the challenges and successes of their industry and brands. Unlike other events, we always appreciate the transparency of this group. In the same way as last year’s event in San Francisco, the 2017 IMAG conference was an honest, high-quality, and well put-together affair. Speakers and discussions were engaging and authentic, and people were given ample opportunities to network and digest all of the valuable insights between speakers.