Vertical Video, Brand Safety, Consolidation and Meredith: Four Predictions for 2018
ReadThe predictions below come from Todd Krizelman, CEO & Co-Founder, MediaRadar.
Brand Safety: What is the Agency Telling Your Client?
In 2017, many questions arose regarding advertisers and the content they're surrounded with. Some brands saw their ads running alongside unsavory content, and so the discussion of brand safety in programmatic advertising began to gain much more traction.
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MediaRadar Native Roundup: January 2018
Native ad campaigns are continually changing. In fact, native is one of the fastest growing products in digital advertising today. In light of this, each month, we review the native ads we've seen and highlight the most prevalent campaigns. Perhaps you can include some of these strategies in your own native offerings. In the MediaRadar Native Advertising Roundup, we select four noteworthy campaigns to highlight, offering insights into their native strategy. In last month's roundup, we saw innovative campaigns from Kia, Immaculate Baking Company, TitleMax, and PNC Bank.
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Understanding Programmatic: Header Bidding
Header bidding is the latest advancement in the world of programmatic advertising.
It expands upon the traditional “waterfalling” method with an even more efficient process that better maximizes the value of ad inventory for publishers.
If you’re not sure what waterfalling is or how it works, we suggest you read our previous post before going forward.
The Beginner’s Guide to Programmatic Advertising
In every field, every industry, and in almost every way, the world keeps moving more towards automated processes. For publishers filling online ad space, the introduction of automation has presented an efficiency previously not available. It better optimizes ad space, with more stable placements, less wasted inventory, and higher guaranteed return on that inventory.
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And a Partner for your Sales Team…
We’ve carried our tune for quite some time now, but as Q4 comes to a close, so does our song. We’ve reached the finale of our 12 Ads of Christmas blog series!
Along the way, we’ve highlighted ads from 11 different industries. Today, we’re taking a slightly different approach.
For the first time, we can present MediaRadar’s “12 Ads of Christmas” in its entirety, and together sing in preparation for the holiday.
So, cue the music:
MediaRadar’s 12 Ads of Christmas: 2 All of the Above’s
We now move onto the penultimate post in our 12 Ads of Christmas blog series.
It's been quite the ride thus far, filled with ads about cars, credit cards, mattresses, dating sites, sneakers, razors, toys, diamond rings, eyewear, and liquor...
Let's take an exact look at how MediaRadar's cover of the "12 Days of Christmas" is playing out:
MediaRadar’s 12 Ads of Christmas: 3 Drunk Friends
We continue the holiday cheer(s), as we move on to the final quarter of our 12 Ads of Christmas posts. So far, it’s been a blast!
In our own rendition of the classic jingle, we’ve compiled ads from nine different industries. Now, only three remain.
Let’s look at MediaRadar’s version of the "12 Days of Christmas," to this point:
