• Ads.txt
• Advertising Trends

In 2017, the conversation surrounding transparency in advertising gained quite a bit of traction, as many brands expressed their distrust in the high levels of fraud surrounding them. Within that conversation, emerged a new tool, known as Ads.txt. The idea for something like this had been lingering in the back of the industry’s mind, but never received the proper support to become a reality. This year's intensified conversation surrounding brand safety made it possible, however.

• Ad Tech
• Advertising Trends

The predictions below come from Todd Krizelman, CEO & Co-Founder, MediaRadar.

• Advertising Trends
• Programmatic Advertising

In 2017, many questions arose regarding advertisers and the content they're surrounded with. Some brands saw their ads running alongside unsavory content, and so the discussion of brand safety in programmatic advertising began to gain much more traction.

• Advertising Trends

• Native
• Native Advertising
• Programmatic Native

Native is finally beginning to decelerate.

For years now, there have been rumblings about whether the continued rapid growth of native advertising was sustainable.

For the first time, MediaRadar data shows that the number of advertisers buying native has plateaued over the last 12 months:

• Advertising Trends
• B2B Advertising

This year’s Business Information and Media Summit (BIMS) in Fort Lauderdale was one of the best yet.

The B2B space is rapidly evolving, and this was a great opportunity to catch up on the latest industry trends.

• Advertising Trends

For digital publishers and their advertisers, seamlessly integrated ads are the most effective way to generate returns.

Typically, when we discuss integration in advertising, we are referring to an overall ad strategy - when a brand creates a cohesive plan across multiple media formats (TV, online, print, etc.). In this case, however, we’re going to dive a little deeper.

We’re going to discuss how ads can be seamlessly integrated, not only into individual web pages, but also into the lives of consumers.

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• B2B Advertising

B2B Sites are a Safe Haven for Brands

What do digital advertisers prioritize when deciding where to buy placements?

While return on investment has always been the main priority for advertisers, it has faced stiff competition from transparency, safety and efficacy in recent months.

This can be attributed to the brand safety scare which sent shockwaves through the digital ad landscape in late March, early April.

YouTube’s advertising scandal from earlier this year shined a much needed spotlight on the lingering issues of brand safety and transparency in the advertising industry, sparking the conversation.

MediaRadar’s latest event was a panel aimed at keeping the conversation around brand safety moving forward.