• Digital Advertising
• Media Companies
• Retail Advertising

The Fuse Media: The Convergence of Technology & Media conference is the only hosted buyer event that brings together leading media executives. The seminar is held for those with titles, such as CDO, CTO, CMO, VP of Digital, and VP of eMedia, so that they can discuss how to adopt technology in media quicker and more efficiently. The summit was held in Center City, Philadelphia, PA from Monday, October 1st to Wednesday, October 3rd. Here are the 3 top takeaways from the event.

• IGTV
• Video Advertising
• youtube

On October 4, 2018, the last day of Advertising Week, MediaRadar hosted a panel to discuss the future of long-form video advertising. Here are the 3 major takeaways...

• Advertising Mergers and Acquisitions

• B2B Advertising

The Connectiv CEO Summit is a yearly executive retreat that brings together top leaders in the B2B media space.

• Advertising Trends

From April 10-12th, in Chicago, many B2B media professionals gathered at MediaGrowth Summit 2018 to discuss the market's evolutionary changes, new advancements, and trends. The ad sales market is constantly changing, and ever-evolving. Reps are now expected to do more than ever before, and the complexity of the market can sometimes seem overwhelming.

• Digital Advertising
• Snapchat

On April 5th, 2018, MediaRadar hosted a panel to discuss the state of the media industry following the recent, sweeping changes made by Facebook.

• Advertising Trends
• TV Advertising

It seems as though we've done quite a bit of recent writing about fluctuations, shifts, growths, rises, and so on. And in the television industry, the biggest conversation currently revolves around the rise of over-the-top (OTT) content consumption.

• MediaRadar Tips

After you deliver an amazing product pitch to a person or group of people at a prospect company, what do you think those people typically do following that pitch?

Most likely, they'll talk about it - they'll tell others within their company about it.

They'll talk about you, your product, and perhaps your pitch in general. They'll put in a good word for you. They'll vouch for you, intentionally or not.

That's because great pitches and innovative products leave lasting impressions on business professionals. Great pitches build trust, and create belief inside those people - a belief in you and your product.

If that belief is not spurred within the right person, however, an agency pitch could be for naught.

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YouTube’s advertising scandal from earlier this year shined a much needed spotlight on the lingering issues of brand safety and transparency in the advertising industry, sparking the conversation.

MediaRadar’s latest event was a panel aimed at keeping the conversation around brand safety moving forward.