• OTT Advertising

With more and more players in the OTT field, Netflix's decrease in subscribers, and a variety of approaches in how many ads to show per stream, the OTT Advertising reports for Q1 tell an interesting story. We dive into it, here.

• Home Goods

A rise in interest for home furnishing projects combined with post-pandemic ecommerce boom puts the home furnishing industry in an exciting (and intimidating) place for advertising. Here we look at how they are responding.

• Consumer Advertising
• Digital Advertising
• Print Advertising
• TV Advertising

Through sales spikes, the pandemic and bad press, Peloton has been on a wild ride the past few years. This Q1, their ad strategy—while down 22% in spending—shows a fresh take.

• Digital Advertising
• Social Media Marketing

How will Elon Musk's purchase of Twitter affect Twitter advertising? We have some ideas but with Elon...you never know.

• DTC Brands
• Pharmaceutical Advertising

Here’s what you need to know about how pharma companies—new and old—spent their ad dollars in 2021. 

• Advertising Trends

Retail advertising is coming in hot. Here's everything you need to know about how Apparel and Accessories advertisers spent in Q1 2022.

• Pharmaceutical Advertising

While prescription drug advertising has remained relatively stable, we see a different story when looking at recent digital ad spend for HIV/AIDS treatments.

• Advertising Trends

When the stars—and target audiences—align, brands open their wallets. Here's a recap of who advertised during the 2022 Oscars and Grammys.

• Snapchat Advertising