• Advertising Trends
• Retail Media

MediaRadar kicks off its 12 for 24 blog series as 2023 comes to a close with retail media networks. Advertisers are increasing ad investment with key retail media networks.

• Advertising Trends
• OTT Advertising

Despite a year of softened OTT ad spend, over $1 billion has been invested across six leading platforms. Undoubtedly, the media remains indispensable for establishing connections with streaming-first audiences.

• Advertising Trends
• Consumer Advertising
• TV Advertising

Taylor Swift's emergence as a football fan expands NFL's female viewership. This impact will likely influence brands to develop ads appealing to both male and female viewers.

• Advertising Trends
• Consumer Advertising

OTC cold and cough brands have reduced ad spend heading into the winter illness season. Will they ramp up to combat symptoms and capture consumer attention?

• Advertising Trends
• Consumer Advertising

The online grocery wars highlight the massive growth happening in this market as consumers' ordering and delivery behaviors shift.

• TV Advertising
• Video Advertising

Video ad spend went wild in 2022, but what does that mean looking forward? Learn more about the state of TV and video advertising in this article.

• Financial Services

The fall of SVB is still fresh, but financial advertisers aren't taking any chances. Get the details of the ad spend fallout here.

• MediaRadar Tips

As an ad sales rep, do you have a high volume of incoming leads or a large account list? Lead scoring can help you manage while also turning more of your leads into revenue-generating clients. Here's why you should start lead scoring:

• Advertising Trends
• Programmatic TV Advertising
• TV Advertising
• TV Trends

What exactly is programmatic TV advertising? Is it addressable? What benefits does it offer? The tech is in its early stages, but let's get some clarity.