• Brand Safety

What are brands doing to ensure their programmatic efforts don’t do more damage than good?

• Facebook

There has been a massive increase of advertisers using Facebook. Who are these advertisers and have the top spenders shifted?

• eCommerce

Tech companies are investing heavily in eCommerce. Meanwhile, online retailers are investing more in programmatic advertising. Read here to learn more details.

• Artificial Intelligence

Artificial Intelligence (AI) has been used in marketing for years—but with a a post-cookie internet on its way, what is AI’s current role in ad tech?

• Streaming Services

There are hundreds of streaming services buying programmatic, but who exactly are the smaller services and what's their role?

• Investment Firms

As Robinhood prepares to go public, it’s gearing up by spending more on programmatic advertising. And it’s not alone. The entire investment category is spending more.

• Advertising Trends
• Cookies

Google is delaying its farewell to the cookie until 2023. Not only that, but it has given UK authorities full oversight of the transition.

• Programmatic Advertising

New antitrust legislation advanced to a new stage. Will these new bills change the way that "Big Tech" brands invest into programmatic?

• DTC Brands
• OTT Advertising
• Programmatic Advertising

We’ve seen a surge of advertisers begin buying programmatically this year. From this data, we've identified two major trends.