New B2B Ad Formats: How Brands Use OOH, Podcast, Native, and Event Advertising
B2B brands are slowly shifting to digital advertising, leaving an opening for new ad formats if publishers give them the opportunity. Which new or proven B2B ad formats are winning options for both publishers and B2B brands?
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New View on Ad Portfolios: How B2B Publications Can Expand Their Market Share
Advertisers need to find new, more digital ways to reach decision-makers with the personal touch they’re used to. Naturally, this means B2B publishers need to find ways to bridge that gap between advertisers and their target audience. How can B2B publications expand their ad portfolios — and see their market share follow?
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Before You Call: 4 Things to Know About Your Prospect for a Lasting Relationship
Cold calling remains an integral part of the sales process. Focus on turning prospects into business contacts, with help from MediaRadar's cold calling tips for lasting relationships.
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Event ROI: How to Show Your Sponsors Their Received Value
Event sponsors need to understand that the return value of their participation is worth coming back, How do you translate the results of the event into the ROI that sponsors will expect?
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5 Simple Things to Do to Facilitate Networking at Your Event
Hosting an event is a great way to encourage face-to-face interactions, bringing value to your buyers. But how do you actually facilitate networking at these events?
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5 Actionable Tips To Crush Your Event Networking
How can you get ready for the event so that you’re remembered? What is the best way to follow up? Here are MediaRadar's top five tips.
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