• Consumer Media
• OTT
• OTT Advertising

What does advertising an OTT option in an already crowded space look like?

• Consumer Advertising
• Cross-Platform Advertising
• DTC Brands

MediaRadar found that 800 DTC brands have advertised across online, TV, and print media in 2019 so far. DTC ad spend is up 15 percent compared to the same time last year. But who are the top advertisers — and what does their advertising look like?

• Consumer Advertising
• OTT

OTT is not just about Netflix, Amazon and now Disney+. There are a handful of successful OTT companies that have taken their share of revenue, sliver by sliver, largely by offering ad-supported streaming.

• Consumer Advertising
• OTT Advertising

With the launch of Disney+ less than a month away, The Walt Disney Company is grabbing onto any competitive edge it can find.

• Consumer Advertising
• Consumer Media

The Financial Times reports that the deal will boost Vice’s online reach by 17 percent, up to 350 million unique visitors each month.

• RFP Predictor

Q4 is almost upon us, meaning both publishers and advertisers are gearing up for what is often the highest advertising quarter of the year. One way to stay on top of Q4 is to get familiar with the upcoming RFPs.

• Advertising Trends
• Consumer Advertising

Every year, back to school advertising takes over the retail advertising market — the campaigns make up over a third of retail advertising in July.

• Consumer Advertising
• Consumer Media
• TV Advertising

Sunday Night Football was the most-watched program for the 2018-19 season. It’s the eighth year in a row Sunday Night Football has claimed the spot, drawing 19.3 million viewers weekly. Now with the opening weekend behind us and the rest of the season ahead, we can look at how advertising with one of the largest brands in the United States is shaping up so far.

• Advertising Trends
• Consumer Advertising
• youtube

With original shows and an ad-supported strategy, YouTube will continue to offer new inventory to advertisers. This means it’s more important than ever to take stock of the advertising landscape within the ever expanding world of YouTube.