Snapchat Engagement is Up: Which Brands are Advertising? (2021 Update)

Snapchat lets people connect in fun ways. As the social media platform unrolls new ad features, which brands are increasing spend most?

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More B2B Advertisers Use Programmatic: How Much Are They Spending? (2021 Update)

Programmatic buying grew among B2B brands last year. How strong is this trend holding up? Who are the top buyers?

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How Covid-19 is Impacting the TV Industry

As the pandemic ran its course, TV viewership decreased. Have industries most impacted by the pandemic returned to normal TV spending levels?

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The Chip Shortage Affects Everything, Short of Advertising

Are chip supply chain issues enough to disrupt tech advertising budgets? It doesn’t appear so.

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How are Vaccine Makers and Pharmacies Advertising?

Most American adults are vaccinated, but it wasn't pharmaceutical companies doing the advertising. How do they spend their ad budgets?

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Will B2B Brands Stay in Digital?

Print used to be a huge source of advertising investment in the B2B space—but as pandemic restrictions ease, will we see spending return to previous levels?

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How are Sports Leagues Recovering from Last Year?

Sports are recouping their losses. While they try non-traditional methods, how are the “traditional” advertising trends faring?

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How is Healthcare Spending Shifting with the Latest COVID Surge?

COVID cases are rising again, putting the spotlight on the healthcare system. Here, we check in on how hospitals and other services are advertising.

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Who are the Top Sponsors at the 2021 Olympic Games?

After a yearlong delay, the Tokyo Olympics are almost here. What are the spending patterns of sponsors in these unusual Olympic Games?

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