• Advertising Trends
• Native Advertising
• TV Advertising

This is the first in a forthcoming series of posts in which we'll discuss ad integration across many different sports, including the NFL, NBA, NHL, and more. 

The Rise of OTT

Rising competition from OTT advertisers is leaving a lot to consider for networks telecasting live professional sporting events.

The rise in OTT programming is due to the way people now consume television.

The fact is not that people are no longer watching network programming, it’s that they are watching in more places than ever before.

For advertisers and ad sales reps, that means it’s becoming more and more difficult to know how to effectively reach viewers during sporting event broadcasts.

• Sales Tips

These 5 tips for building relationships with prospects and clients will help you both increase your current client satisfaction and build new business.

• MediaRadar Tips
• relationship building
• Sales Tips

As a media company hosting an industry trade show or conference that is both entertaining and rewarding for your attendees, it's important to strike the right balance between education, entertainment, and networking.

• Advertising Trends

Now that you've had time to digest Season 2 of Stranger Things, we prepare to journey back to the quaint hamlet of Hawkins, and highlight some of the more unique and amazing ways that Season 2 was advertised.

These marketing efforts come courtesy of Doner LA - an agency showing that it's ok to think outside the box.

Doner LA's outside the box ideas found us on the sidewalks, in the subway, and in our favorite apps. Regardless of where they were, however, the one thing these ads all have in common is how creatively unique they are.

Watching Season 2 of Stranger Things was a no-brainer after seeing these 4 ads:

• Advertising Trends

This year’s Folio: Show in NYC delivered a wealth of actionable ideas for ad sales professionals. The sales track highlighted industry topics focused on strategizing in this changing advertising landscape.

• Email
• MediaRadar Tips
• Sales Tips

Let’s talk about the right way to follow-up after the end of a conference. 

• Email
• Sales Tips

You've done the research. You know what your prospect needs, and you know that your solution is helpful to them.

So, you construct your email, with a great subject line, and press send at just the right time.

Well, guess what...

After all of that, there is still no guarantee that a prospect is going to read through the entire email.

It's one job to get your prospects eyes initially on your email, but it's another job to get their eyes to stay there and ensure that you're not burying the lead.

Along the way, I've learned that it's extremely important to consider both of these objectives when constructing your sales emails.

I've also learned that doing the research and constructing the perfect email are not easy tasks. So, with that, I've compiled a few tips that'll keep your prospects reading.

• Print Advertising

In an era of digital and online advertising, it is no secret that print has certainly struggled with declining page counts. But the idea that all areas of print have declined is mistaken. In fact, large companies like L’Oreal, Pfizer, and P&G continue to allocate big money towards print.

Last week MediaRadar saddled up and headed to sunny Scottsdale, Arizona for the 2017 AHP Equine Media Conference! Year after year, this event continues to be advantageous for bringing together equine media members from across the country.