• OTT Advertising

Brands experimented more with OTT advertising in 2020. Here we highlight some of the ways brands used this channel.

• Ad Tech
• Programmatic Advertising

Google’s Privacy Sandbox is aimed at curtailing improper tracking and alleviating consumer privacy concerns while continuing to allow ad targeting. But what, exactly, is the Privacy Sandbox? And what does it mean for advertisers and publishers?

• Ad Tech
• Podcast Advertising
• Programmatic Advertising

It’s clear that podcast advertising is both popular and effective. But what actually feeds this advertising format? And how does programmatic tech fit into the medium?

• Health and Fitness Advertising
• Weight Loss Advertising

With weight loss advertising up by 10% YoY in 2022, and Americans still focused on health post-pandemic, we predict more spend from weight loss advertising in 2023.

• B2B Advertising
• Branded Content

With the demands of creating content increasing, it can be difficult for brands to keep up. Over the past several years, publishers have created their own solution for the advertisers they partner with: in-house content studios.

• Agency
• Sales Tips

Despite the challenges with developing new relationships, there are certain things agencies can do before contacting a prospect to build trust and earn business. So, why wait any longer? Start implementing these 5 tips into your strategy now!

• B2B Advertising
• OOH

OOH seems to be a popular option for B2B advertisers looking to think outside the box a little; and the strategy seems to work. MediaRadar team members spotted these B2B creatives out in the wild (read: New York City) this month!