How is the Army Advertising Across Formats to Meet New Goals?
The Army is increasing diversity to reflect the shifting population and number of eligible recruits. How does that impact advertising?
Read
Military Recruitment is Difficult: Programmatic Helps Target Young Adults
As the military innovates with new recruitment strategies, how much of their marketing budgets do they devote to programmatic?
Read
Top B2B Brands to Watch in Q4
B2B teams need to make their final Q4 sales soon. Which companies will likely increase their ad spend?
Read
M&A Report: FoodStorm, CreativeLive and Stamps.com In the News
This week, Instacart boosted its capabilities with FoodStorm and Fiverr purchased creative education platform CreativeLive. Thoma Bravo bought the growing business, Stamps.com.
Read
Top Consumer Brands to Watch in Q4
Which young consumer facing startups will likely increase their ad spend this quarter? These might be the opportunities for you.
Read
How Retirement Services Target Aging Consumers
Older generations are spending more time on the internet. How are retirement services investing in programmatic advertising?
Read
Top B2B Mergers and Acquisitions from Q3
As B2B businesses have bolstered their capabilities, ad buying behavior has changed. Here are the five top B2B M&As from Q3 and how their advertising was impacted.
Read
M&A Report: Imgur, Night School Studio and Aviva In the News
This week, MediaLab.Ai made its second acquisition this month by purchasing Imgur. Netflix dug into video games with Night School Studio. And insurance company Aviva downsized by selling its French business to Aema Group.
Read
How the Pandemic is Influencing Regional Advertising
Public health policy has varied across state lines during the pandemic. How has this has affected ad buying across regions and categories?
Read