3 Reasons Why Data Can Improve Your Email Marketing Strategy This Year

Gather the right email data to turn an uninspiring marketing campaign into something that resonates. 3 reasons to start crunching the numbers.

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Behind the Exhibits: A Look at B2B Event Advertising in 2023

Along with in-person conferences and gatherings, B2B event advertising is back in style. But what does the down economy have to say?

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How the Top 5 DTC Brands Are Advertising in 2023

DTC brands are projected to do better than expected in 2023 despite their use of traditional ad formats. Learn more in our latest article.

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Publishers and SSPs Rethink Programmatic Ad Tech 

Economic uncertainty and revenue consolidation is causing companies to rethink programmatic ad tech.

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2 Strategies to Help You Set the Perfect Price for Your Ad Inventory  

Get the latest tips and strategies for how to set the most effective ad inventory prices.

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Not All Advertisers Are Sold On YouTube

Advertisers are turning to more platforms than YouTube. As more digital channels pop up, more opportunities arise for unique ad spend.

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Not a Cruel Summer: Travel Advertisers Keep Shaking Off the Pandemic Blues

Travel advertisers are finally reemerging from the pandemic slow-down. Find out how much they're spending and where in our latest article.

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5 Proven Steps to Overcome Pricing Objections: A Step-by-Step Guide

The down economy has forced many advertisers to tighten up their purse strings. Here's a guide on how to overcome pricing objections.

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Elon’s Impact: How Twitter Advertising Changed a Year into the Musk Era

It's been roughly a year since Elon Musk acquired the largest social platform in the world. Find our how Twitter advertising has changed since.

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