• Native
• Native Advertising
• Programmatic Native

Native is finally beginning to decelerate.

For years now, there have been rumblings about whether the continued rapid growth of native advertising was sustainable.

For the first time, MediaRadar data shows that the number of advertisers buying native has plateaued over the last 12 months:

• Sales Tips

It’s one thing to possess the information necessary to impress a prospect. For agency development reps, however, it’s equally important to turn that information into action.

Gathering the information necessary to impress prospect’s comes from asking the right questions.

Once you’ve done that, however, you need to find the best way to build and deliver your story within your pitch.

• Programmatic Advertising
• Programmatic Native

So what is Programmatic Native?

Programmatic Native allows you to better integrate with your audience’s viewing patterns.

In a symbiotic union of display, native, and programmatic, programmatic native allows brands to control more of their messaging, while simultaneously producing in-feed advertising.

• Advertising Trends
• B2B Advertising

This year’s Business Information and Media Summit (BIMS) in Fort Lauderdale was one of the best yet.

The B2B space is rapidly evolving, and this was a great opportunity to catch up on the latest industry trends.

• Advertising Trends

For digital publishers and their advertisers, seamlessly integrated ads are the most effective way to generate returns.

Typically, when we discuss integration in advertising, we are referring to an overall ad strategy - when a brand creates a cohesive plan across multiple media formats (TV, online, print, etc.). In this case, however, we’re going to dive a little deeper.

We’re going to discuss how ads can be seamlessly integrated, not only into individual web pages, but also into the lives of consumers.

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• B2B Advertising

B2B Sites are a Safe Haven for Brands

What do digital advertisers prioritize when deciding where to buy placements?

While return on investment has always been the main priority for advertisers, it has faced stiff competition from transparency, safety and efficacy in recent months.

This can be attributed to the brand safety scare which sent shockwaves through the digital ad landscape in late March, early April.

YouTube’s advertising scandal from earlier this year shined a much needed spotlight on the lingering issues of brand safety and transparency in the advertising industry, sparking the conversation.

MediaRadar’s latest event was a panel aimed at keeping the conversation around brand safety moving forward.

• relationship building
• Sales Tips

Finding the right conference venue can make or break your event.

The space sets the entire vibe for your event. Each year, MediaRadar attends over 20 events, hosted by different organizers, targeting many different industries, and utilizing many different event styles.

• Sales Tips

The process of forming long-lasting business relationships may seem a bit scary...

Truthfully, it doesn’t have to be.

Arming yourself with the necessary knowledge and resources can streamline the unpredictable process of forming business relationships.

For agency development reps, one of the most effective and underrated resources is a Statement of Work (SOW).