• Programmatic Advertising

The way consumers view television is changing. This should come as no surprise, especially considering the recent troubles ESPN faced in regards to cord cutters. With more and more viewers moving to OTT, advertisers are facing a challenge, how to optimize marketing efforts to reach migrating audiences. One potential solution is programmatic buying and selling across platforms. This year’s Programmatic Summit at the Stewart Hotel in NYC endeavored to identify the necessary steps in adapting and adopting programmatic in the TV and OTT realm. MediaRadar’s CEO led a panel of National TV and Video Sellers regarding just how this process will work. The panel included:

Last week MediaRadar saddled up and headed to sunny Scottsdale, Arizona for the 2017 AHP Equine Media Conference! Year after year, this event continues to be advantageous for bringing together equine media members from across the country.

• MediaRadar Tips
• Sales Tips

As an ad sales executive, conferences are a “no-brainer” way to meet prospects.

Whether you are attending a training event, participating as a vendor, sponsor or even if your company is hosting the event, there are always great opportunities to meet new advertisers or enhance an existing relationship.

• MediaRadar Tips
• Sales Tips

You meet with your prospect, run several meetings, they tell you how much they love your proposal. But then you wait... And wait... And wait...

Unfortunately, we've all been there.

• OTT Advertising

At the recent Programmatic TV Summit, Lance Neuhauser CEO of 4C, referred to Amazon, Apple, Netflix and other such companies as the horseman of the TV apocalypse. The growth of OTT streaming services is made readily apparent when looking at the success of original shows. The mere fact that House of Cards and Orange is the New Black are entering their 5th seasons, shows the incredible growth of original content. Releasing House of Cards around the same time as Kevin Spacey hosting the Tony awards, was an extremely shrewd marketing strategy. Amazon and Hulu ran a combined 181 unique video ads, another example of how strong their marketing is, both in terms of content and funding. Take a look below to see how the rest of OTT field marketed their product over the last few weeks.

• TV Advertising

As upfronts come to a close, MediaRadar is providing a glimpse into how broadcast networks are positioning themselves to overcome the challenges facing their industry. Not surprisingly, the biggest challenge for broadcasters has been demonstrating their ability to combat the rise of digital.

• Artificial Intelligence

We all know Artificial Intelligence (AI) is growing, but what is its future in publishing?

AI’s greatest power lies in its ability to minimize mindless repetitive tasks - the types of tasks that publishers hate - freeing up time and resources for their human counterparts in Circulation, Ad Sales, & Editorial and enabling them to be more productive.

• Sales Tips

The Challenge:

As a sales or new business executive, you face a plethora of objections when trying to close the deal. Whether you are working to get your foot in the door with a new prospect or sitting down to discuss contract details, you will need to prove the value of you are offering.

One of the most common hurdles you will face is defending the price point of your advertising package.

• Sales Tips

In today’s cluttered digital world, getting your email read—let alone opened—is no easy task. On average, email users receive 88 emails daily. What can you do to make sure your email stands out? It all starts with the who, what, and when.