• Consumer Advertising
• Video Game Advertising

Hobbyists and new gamers alike are using video games as an outlet to get through stressful times. Our team at MediaRadar has seen a tremendous spike in advertising spend in this category. Here, we share the details.

• Consumer Advertising

This month, General Mills and Kellogg’s are working at full capacity to get their products into stores where sales are spiking. MediaRadar analyzes what breakfast ad spend looks like in times like these.

• Advertising Trends
• Consumer Advertising
• Video Game Advertising

The whole family is at home and parents need to work. How are parents getting emails sent with children right next to them? The answer might be new toys and video games. MediaRadar takes a look at how toy companies are responding with their ads.

• B2B Advertising
• Consumer Advertising
• Home Office Furniture

While furniture stores at large have been hurting due to coronavirus, companies that sell office furniture have seen an increase in demand. How has this impacted their advertising? 

• Consumer Advertising

Professional sports are suspended due to coronavirus, leaving a void of content for sports broadcasters. While we don't know how everything will unfold, we can look at past advertising numbers to get a sense of the impact.

• Consumer Advertising
• Travel

While all business is affected by this pandemic, some industries are getting the short end of the stick more than others. We took a look at "at-risk" industry ad spending from last year. This gives us some insight into the money that is at stake in the upcoming months.

• Consumer Advertising
• Hotels

The travel industry was one of the first industries to be impacted by COVID-19. MediaRadar shares insights on how travel firms have responded quickly with changes in ad spend.

• Consumer Advertising
• Podcast Advertising

There’s no question that 2019 was a big year for audio. But where is all this growth coming from? Which industries (and companies) are primarily advertising with podcasts? How and what are they buying?

• Consumer Advertising
• Consumer Media
• TV Advertising
• TV Trends

In this 2019 TV advertising recap, we look at which categories are spending the most on TV ads, who the top advertisers are and the new players (including DTC brands) entering the field.