Top 3 Reasons Why Lead Scoring Is So Important for Success in Ad Sales
As an ad sales rep, do you have a high volume of incoming leads or a large account list? Lead scoring can help you manage while also turning more of your leads into revenue-generating clients. Here's why you should start lead scoring:
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Asking the Right Questions: The Key to Building Lasting Business Relationships with Prospects
You’ve worked hard to finally get your prospect on the phone or land a meeting with them. At this point, you’ve probably sent countless emails and left numerous voicemails. Before all of that started, you had to find your perfect target, so you focused on maintaining a near-perfect prospect list.
Great job.
Events Are Back: How to Prove the ROI to Sponsors
Event sponsors need to understand that the return value of their participation is worth coming back, How do you translate the results of the event into the ROI that sponsors will expect?
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5 Benefits of Ad Sales Intelligence—And How to Choose the Right Tool for You
Sales intelligence tools enable sales reps to connect with the right people at the right time. How do you choose the right solution?
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4 Ways to Score Your Leads in 2022
Lead scoring allows sales reps to work more efficiently. Learn how you can benefit from lead scoring and four ways to evaluate leads.
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5 Clever Subject Lines To Get Your Emails Opened
Learn about five of the most effective sales email subject lines and why prospects are more likely to open them.
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Your Questions on Event Marketing, Answered
Hosting an event can lead to better engagement, more revenue and even new relationships. But to get the most out of events, you have to ask the right questions.
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New View on Ad Portfolios: How B2B Publications Can Expand Their Market Share
Advertisers need to find new, more digital ways to reach decision-makers with the personal touch they’re used to. Naturally, this means B2B publishers need to find ways to bridge that gap between advertisers and their target audience. How can B2B publications expand their ad portfolios — and see their market share follow?
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5 Simple Things to Do to Facilitate Networking at Your Event
Hosting an event is a great way to encourage face-to-face interactions, bringing value to your buyers. But how do you actually facilitate networking at these events?
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