MediaRadar Beefs Up Its Snapchat Ad Tracking Capabilities
MSN Entertainment - MediaRadar is announced as the only ad sales intelligence company to-date that now tracks Snapchat's ad revenue, the number of publishers using their lenses and Discover channel videos, and which brands are investing the most in advertising on the platform.
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MediaRadar Beefs Up Its Snapchat Ad Tracking Capabilities
Yahoo - MediaRadar is announced as the only ad sales intelligence company to-date that now tracks Snapchat's ad revenue, the number of publishers using their lenses and Discover channel videos, and which brands are investing the most in advertising on the platform.
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Advertiser Appetite for Snapchat Discover Spikes by More Than 400 Percent (Exclusive)
The Wrap - MediaRadar is announced as the only ad sales intelligence company to-date that now tracks Snapchat's ad revenue, the number of publishers using their lenses and Discover channel videos, and which brands are investing the most in advertising on the platform.
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MediaRadar Beefs Up Its Snapchat Ad Tracking Capabilities
The Wrap - MediaRadar is announced as the only ad sales intelligence company to-date that now tracks Snapchat's ad revenue, the number of publishers using their lenses and Discover channel videos, and which brands are investing the most in advertising on the platform.
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NFL scores $280M in Ad Spend Over Opening Weekend
Sports Marketing Report - cited the results of MediaRadar's survey, which covers NFL's ad spend between September 6th, 2018 and September 10th, 2018.
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Here are the Little Things Highly Successful People do Differently to Get Ahead of Everyone Else
Inc. - The piece quotes one of the most "Highly Successful People": MediaRadar CEO, Todd Krizelman.
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NFL opening weekend rakes in US$280m through advertising
SportsPro - cited the results of MediaRadar's survey, which covers NFL's ad spend between September 6th, 2018 and September 10th, 2018.
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Meet the Snapchat Discover Channels Advertisers Are Most Eager to Work With
TheWrap - The piece uses MediaRadar data to explore Snapchat Discover Channels and the advertisers that are excited to work with them.
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‘In the next 12 months, you’re going to see a massive amount of consolidation’: Web publishers are overhauling their branded content divisions to keep ad budgets flowing
Business Insider - The piece includes multiple stats attributed to MediaRadar’s study as well as MR’s “Advertisers Buying Native” graphic.
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Safety first: A company’s care for brand safety depends on risk tolerance
Digiday - MediaRadar CEO Todd Krizelman was quoted as noting a big change in brand safety: that companies, no matter their tolerance, are now hyperaware.
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