• Pet Advertisers

After the pandemic sparked a spike in pet adoptions (23mm US families!) pet advertisers took advantage, but are now pulling back.

• Super Bowl Advertising

Here we look at what to expect from advertisers in travel, food, and cryptocurrency as they approach Super Bowl LVII.

• Airline Advertising

After recovering from the pandemic's costly blow to business, travelers are looking to soar once again—and so are airline advertising budgets.

• Super Bowl Advertising

As we approach Super Bowl LVII, we're looking at the data from LVI and LVII to predict what we'll see in advertising at this year's big game.

• Advertising Trends
• Snapchat
• TV Advertising

How has NFL advertising changed over time? Let's take a deeper dive into the National Football League's connection to liquor, TV, and Snapchat advertising.

• Ad Tech
• Advertising Trends
• Programmatic Advertising
• Programmatic TV Advertising
• TV Trends

Programmatic TV advertising continues to make headlines and big promises — even if it’s still a little confusing.. But one thing is for sure: the popularity of programmatic video ads is growing as the industry figures out measurement, inventory and growth.

• Mobile Advertising
• Snapchat

Snapchat is developing its own ad network to get a slice of the pie from its larger competitors. But what else can the new ad network mean?

• OTT Advertising

Brands experimented more with OTT advertising in 2020. Here we highlight some of the ways brands used this channel.

• B2B Advertising
• Branded Content

With the demands of creating content increasing, it can be difficult for brands to keep up. Over the past several years, publishers have created their own solution for the advertisers they partner with: in-house content studios.